Edit or permanently remove negative keyword lists from Google Ads campaigns

This article applies only to Google Ads accounts in Search Ads 360.

This article explains how to edit existing negative keyword lists or permanently remove negative keyword lists that are no longer needed from your Google Ads campaigns in the Search Ads 360 interface.

Keep in mind

If you want to remove a negative keyword list, you won’t be able to do so if it’s currently being used by any campaigns. You’ll want to remove the negative keyword list from any campaigns that are using it before removing the list permanently.

Instructions

1. Sign in to your Search Ads 360 account.
2. Navigate to a Google Ads client account.
3. From the left page menu, click Keywords. Then, click Negative search keywords.
4. From here, you can:
   • Change the keyword text by clicking the box next to it and clicking Edit, then Change keyword text in the blue bar above the table.
   • Remove a list by checking the box next to it and clicking Edit, then Remove in the blue bar above the table.

Related links

• About negative keyword lists
• Create and apply negative keyword lists to campaigns
• Remove negative keyword lists from campaigns