The definitions below describe short-form video ad experiences that research shows are likely to annoy your visitors. They should be avoided in order to retain your audience and reduce the likelihood that they'll install ad blockers.
We review all content on your site, regardless of whether or not it’s served from your domain. For example, content loaded into an iframe or video player on your site is considered to be part of your site.
When we review ad experiences, we make a determination based on an interpretation of the Better Ads Standards.
Review short-form video ad experiences
Short-form video ad experiences include the following types:
Large non-linear ad experiences are defined as static or animated ad messages and/or images that are superimposed over more than 20% of the video player, or that appear in the middle third of the video player.
These experiences interfere with consumers’ ability to watch the selected video content.
Static messages and images that are smaller than 20% of the video player and are positioned outside of the middle third of the viewing window are far less intrusive on the user experience.
A pre-roll ad is a video ad experience that plays before the video content. Consumers find pre-roll ad experiences over 31 seconds that can’t be skipped within the first 5 seconds intrusive.
These experiences lead directly to ad avoidance tactics.