Google Maps Real Estate — Agent & Broker Leads

What does Google Maps Real Estate do?

Real Estate Lead Scraper finds agents, realtors and brokers on Google Maps and enriches each with mined + verified emails, the website tech stack, and a 0–100 lead score. Built for real-estate SMMA and recruiting outreach. Geo-accurate to a radius you control.

How to use this actor

• 👉 Register for a free Apify account — no credit card required.
• 🎉 Just click Sign up free on Apify → and complete a quick signup.
• 💰 A free Apify account includes $5 in monthly credits — enough to test this actor.
• ⏳ Scrape during the free trial, with no commitment or upfront payment required.

Key features

• 🏠 Built for real estate — search agents, realtors or brokerages and get clean, deduplicated leads.
• 📍 Geo-accurate results — every lead is filtered to the search radius around your location, so you never get out-of-area noise.
• ✉️ Mined + verified emails — each website is crawled for emails, which are then verified (syntax + MX) so your list is outreach-ready.
• 🧩 Website tech stack — detect the CMS, analytics, pixels, chat and booking tools each agent or brokerage uses.
• 🔢 0–100 lead score + tier — rank every lead PREMIUM / HIGH / MEDIUM / LOW from rating, reviews, contactability, and claim status.
• 🎯 Filters that don't cost you — narrow by minimum rating, minimum reviews, category, and "must have a phone" before any result is billed.
• 🔔 Notifications + change tracking — push new/updated leads to Telegram, Slack, Discord, WhatsApp, or any webhook.
• 🔌 MCP connectors — export your results into Notion via Apify's MCP connectors as a clean run-summary page — no glue code, opt-in, deterministic field-mapping (no AI). More destinations open up as Apify's connector catalog grows.

What data can you extract from google.com?

Each result includes Core property fields (title, categoryName, cid, fid, mapsUrl, location, distanceFromCenterKm, and address, and more) and contact information (contactPhone, extractedEmails, extractedPhones, and leadEmail). In standard mode, all fields are always present — unavailable data points are returned as null, never omitted. In compact mode, only core fields are returned.

Enable detail enrichment in the input to get richer fields such as full descriptions and contact information where the source provides them.

Input

The main inputs are a search keyword, an optional location filter, and a result limit. Additional filters and options are available in the input schema.

Key parameters:

• searchTerms — What to search for, e.g. "plumber", "roofer", "dentist". Add several to scan multiple categories in one run.
• location — City, area, or region to search within, e.g. "Austin, TX" or "Manchester, UK".
• searchRadiusKm — How far from the location centre to include results. Results outside the radius are dropped. (default: 25)
• searchRadiusMiles — Optional alternative to km. Used only when the km radius is left empty.
• maxResults — Maximum number of businesses to return. (default: 100)
• gl — Country to bias the search and geocoding toward. (default: "us")
• hl — Result language (2-letter code, e.g. "en"). (default: "en")
• minRating — Only keep businesses with at least this star rating (0–5). Leave empty for no minimum.
• minReviews — Only keep businesses with at least this many reviews.
• category — Keep only businesses whose Google category contains this text (case-insensitive).
• requirePhone — Keep only businesses that list a phone number (recommended for outreach). (default: false)
• telegramToken — Telegram bot token (from @BotFather). Required for Telegram notifications.
• ...and 18 more parameters

Input examples

Basic search — Keyword-driven search scoped to a city with a tight radius.

→ Full payload per result — all standard fields populated where Google provides them.

{
  "searchTerms": [
    "real estate agent"
  ],
  "location": "Austin, TX",
  "searchRadiusKm": 25,
  "maxResults": 50
}

Quality-filtered search — Narrow to proven, phone-reachable businesses with minRating, minReviews, and requirePhone — filtered rows are never billed as results.

→ Fewer, higher-quality rows: every result has a phone number, a 4.0+ rating, and at least 10 reviews.

{
  "searchTerms": [
    "property management",
    "realtor"
  ],
  "location": "Miami, FL",
  "searchRadiusKm": 40,
  "requirePhone": true,
  "minRating": 4,
  "minReviews": 10,
  "maxResults": 100
}

Output

Each run produces a dataset of structured property records. Results can be downloaded as JSON, CSV, or Excel from the Dataset tab in Apify Console.

Example property record

{
  "title": "Lone Star Realty",
  "categoryName": "Real estate agency",
  "cid": "12345678901234567890",
  "fid": "0x0:0xab12cd34",
  "mapsUrl": "https://www.google.com/maps?cid=12345678901234567890",
  "location": {
    "lat": 30.2711,
    "lon": -97.7437
  },
  "distanceFromCenterKm": 1.95,
  "address": "300 Congress Ave, Austin, TX 78701",
  "street": "300 Congress Ave",
  "city": "Austin",
  "state": "TX",
  "postalCode": "78701",
  "countryCode": "US",
  "totalScore": 4.9,
  "reviewsCount": 208,
  "claimThisBusiness": false,
  "openingHoursToday": "Open · Closes 6 PM",
  "website": "https://lonestar.example",
  "displayDomain": "lonestar.example",
  "contactPhone": "+15125550142",
  "extractedEmails": [
    "hello@lonestar.example"
  ],
  "extractedUrls": [
    "https://lonestar.example"
  ],
  "socialProfiles": {
    "linkedin": "https://linkedin.com/company/lonestar"
  },
  "leadEmail": "hello@lonestar.example",
  "emailVerifications": [
    {
      "email": "hello@lonestar.example",
      "verification": {
        "status": "valid",
        "confidence": 90,
        "grade": "A",
        "checks": {
          "syntax": true,
          "mxFound": true,
          "disposable": false,
          "role": false,
          "free": false
        }
      }
    }
  ],
  "techStack": {
    "cms": "Wix",
    "analytics": [
      "GA4/GTM"
    ]
  },
  "leadScore": 81,
  "leadTier": "PREMIUM",
  "changeType": "NEW",
  "scrapedAt": "2026-06-04T00:00:00.000Z"
}

How to scrape google.com

1. Go to Google Maps Real Estate in Apify Console.
2. Enter a search keyword and optional location filter.
3. Set maxResults to control how many results you need.
4. Enable includeDetails if you need full descriptions, contact info.
5. Click Start and wait for the run to finish.
6. Export the dataset as JSON, CSV, or Excel.

Use cases

• Feed a real-estate SMMA cold-outreach campaign with verified emails.
• Build a recruiting pipeline of agents and brokers in a metro.
• Prioritise leads by rating, reviews, and lead score.
• Target agents by the website tech they already use.
• Monitor a market for new or changed real-estate businesses over time.

How much does it cost to scrape google.com?

Google Maps Real Estate uses pay-per-event pricing. You pay a small fee when the run starts and then for each result that is actually produced.

• Run start: $0.00005 per run
• Per property (primary event): $0.0036

You are billed only for the events your run actually triggers. Prices below are the Free plan tier; higher Apify plans (Bronze → Diamond) pay progressively less per event, down to roughly 5× lower on the top tier.

Event	Price (Free tier)	Charged when
Run start	$0.00005 (one-time)	Charged once when the run starts (scales with memory, minimum one).
Place scraped (primary)	$0.0036	A business that passed your filters and was returned.
Filtered out	$0.0008	A discovered business removed by your filters before it was scraped.
Place details	$0.0018	Full structured detail fields for a returned business.
Contacts extracted	$0.0018	Emails and/or social profiles mined for a business.
Email verified	$0.005	An email that passed syntax + MX verification.
Tech stack detected	$0.004	Website technology stack detected for a business.

Example costs (primary event only — other events above add cost when they fire):

• 10 results: $0.036
• 25 results: $0.09
• 100 results: $0.36
• 200 results: $0.72
• 500 results: $1.8

FAQ

How many results can I get from google.com?

The number of results depends on the search query and available companies on google.com. Use the maxResults parameter to control how many results are returned per run.

Can I integrate Google Maps Real Estate with other apps?

Yes. Google Maps Real Estate works with Apify's integrations to connect with tools like Zapier, Make, Google Sheets, Slack, and more. You can also use webhooks to trigger actions when a run completes.

Can I use Google Maps Real Estate with the Apify API?

Yes. You can start runs, manage inputs, and retrieve results programmatically through the Apify API. Client libraries are available for JavaScript, Python, and other languages.

Can I use Google Maps Real Estate through an MCP Server?

Yes. Apify provides an MCP Server that lets AI assistants and agents call this actor directly. Use compact mode, a single descriptionFormat, and excludeEmptyFields to keep payloads manageable for LLM context windows.

Is it legal to scrape google.com?

This actor extracts publicly available data from google.com. Web scraping of public information is generally considered legal, but you should always review the target site's terms of service and ensure your use case complies with applicable laws and regulations, including GDPR where relevant.

Your feedback

If you have questions, need a feature, or found a bug, please open an issue on the actor's page in Apify Console. Your feedback helps us improve.

You might also like

• Google Maps Scraper — Places, Contacts & Lead Score — General Google Maps place scraper for names, phones, websites, ratings, reviews, and location data.
• Google Maps No-Website Leads Scraper — Find Google Maps businesses without a website for outreach, local lead generation, and agency.
• Google Maps Unclaimed Business Leads Scraper — Find businesses with unclaimed Google Business Profiles for GBP audits and local marketing.
• Google Maps Home Services Lead Scraper — Find contractors and home-services companies on Google Maps with contact, website, and lead-score.
• Google Maps Email Extractor — Verified Business Emails — Extract and verify business emails from Google Maps websites with phone, website, and lead-score.

Getting started with Apify

New to Apify? Create a free account with $5 credit — no credit card required.

1. Sign up — $5 platform credit included
2. Open this actor and configure your input
3. Click Start — export results as JSON, CSV, or Excel

Need more later? See Apify pricing.

Disclaimer

This actor accesses only publicly available data on google.com. You are responsible for how you use the extracted data — in particular any personal information such as names, phone numbers, or email addresses — and for complying with Google Maps Real Estate's terms of use, applicable data-protection law (including the GDPR where it applies), and the anti-spam rules of your jurisdiction.

This actor is not affiliated with, endorsed by, or connected to Google Maps Real Estate.

Search keywords

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