Google Ads Transparency Scraper — Ad Copy, Landing Pages & Impressions

See every ad a competitor runs on Google — the actual headline, the call to action, the landing page they send traffic to, how many countries it runs in, and how long they have been paying for it.

Search by brand name. No login, no API key, no Google account.

---

Why this one

Most Google Ads Transparency scrapers hand you a list of creative IDs and preview links, then leave you clicking through them one by one. This one returns the ad itself.

	Typical scraper	This scraper
Find an advertiser	Paste a Transparency Center URL	Type Booking.com
Ad headline & description	Preview link only	Extracted as text
Landing page	—	Real destination URL
Countries	Raw IDs like 2246	FI — Finland
Impressions	Blank when open-ended	10M+
How long it has run	—	daysRunning + longevity tier
Changes since last run	—	New / ended ads flagged

The signal nobody else gives you

Google publishes no spend or performance data. But an advertiser only keeps paying for an ad that works — so how long a creative has been running is the closest thing to a performance signal there is.

Every ad is tagged:

Tier	Meaning
EVERGREEN	365+ days — a proven winner
LONG_RUNNER	90+ days
ESTABLISHED	30+ days
RECENT	7+ days
FRESH	under a week — a live experiment

Filter to minDaysRunning: 90 and you are looking at exactly the creatives your competitor has validated with real budget.

---

Quick start

{
  "advertiserNames": ["Booking.com"],
  "maxAdsPerAdvertiser": 50
}

That is the whole input. Names resolve to Google advertiser IDs automatically.

---

What you get

A real record, exactly as returned:

{
  "advertiserId": "AR02934798844673654785",
  "advertiserName": "Booking.com",
  "payer": "Booking.com B.V.",
  "adFormat": "TEXT_AD",
  "headline": "Buche mit kostenloser Stornierung",
  "longHeadline": "Buche die meisten Unterkünfte mit kostenloser Stornierung auf Booking.com",
  "description": "Buche in 110.000 Reisezielen weltweit",
  "callToAction": "Jetzt buchen",
  "displayUrl": "booking.com",
  "landingPageUrl": "http://www.booking.com/index.html?aid=2344050",
  "youtubeUrl": "https://www.youtube.com/watch?v=q9G0MVtU4z0",
  "impressionsLabel": null,
  "countriesShown": ["CH"],
  "regionCount": 1,
  "firstShownDate": "2026-06-18",
  "lastShownDate": "2026-08-02",
  "daysRunning": 46,
  "longevity": "ESTABLISHED",
  "isActive": true,
  "adDetailsUrl": "https://adstransparency.google.com/advertiser/AR029.../creative/CR020...",
  "scrapedAt": "2026-08-02T07:35:49.590Z"
}

This is an unedited record. Note impressionsLabel: null — Google withholds impressions for most creatives, and we leave the field empty rather than invent a number.

Ad copy comes back in whatever language it ran in — German, Japanese, Spanish, Chinese — correctly decoded.

---

Field reference

Always present

Field	Description
advertiserId, advertiserName	Google advertiser identity
creativeId, adFormat	TEXT_AD, IMAGE_AD or VIDEO_AD
firstShownDate, lastShownDate	Run window
daysRunning, longevity, isActive	Derived performance signals
regions, regionCount, countriesShown	Countries with ISO codes and names
adDetailsUrl, scrapedAt	Source link and collection time

Depends on the advertiser

Google does not disclose the same things about every advertiser, and creative templates differ between campaigns. These are real measurements from 25-ad samples, not a best case:

Field	Booking.com	Shopify	Nike	Adidas
headline, description, callToAction	56%	96%	0%	0%
landingPageUrl, displayUrl	76%	96%	4%	28%
impressionsLabel	16%	28%	0%	4%
payer	100%	12%	100%	0%

Read this before you buy. Some advertisers publish a lot, others almost nothing. Run the free trial against your target advertiser first and check the coverage you actually get — do not assume the numbers from another brand carry over. Every record always includes the identity, dates, longevity and country fields above, whatever else is missing.

adCopySource tells you how the copy was obtained:

Value	Meaning
template	Read from the ad's own structured data. Exact headline, description and CTA.
rendered	Reconstructed from the rendered creative because the ad declares no structured copy. Usually app-install ads, where the only text is the app name and the button — expect short, sometimes fragmentary values.
null	No text found; media and statistics are still present.

Long-running ads skew toward rendered, so if you filter with minDaysRunning expect that label to dominate. Landing pages are recovered either way.

The remaining media fields:

Field	When present
youtubeId, youtubeUrl	Video-backed creatives
thumbnailUrl	~96% of image ads — the banner image itself
imageUrls	Creative media pulled from the preview
isNewSinceLastRun	From the second run on, with trackChanges

---

Filters — pay only for what you need

Big advertisers run millions of creatives. Booking.com alone has roughly 16 million. Filters run before results are billed.

Sent to Google directly: adFormat, platform, region, dateFrom/dateTo.

Applied to assembled records: minDaysRunning, maxDaysRunning, minImpressions, maxImpressions, activeOnly, keywords, excludeKeywords, regions, requireAdCopy, requireLandingPage.

Find a competitor's proven winners

{
  "advertiserNames": ["Airbnb"],
  "minDaysRunning": 90,
  "activeOnly": true,
  "requireAdCopy": true,
  "maxAdsPerAdvertiser": 100
}

Catch new campaigns early

{
  "domains": ["shopify.com"],
  "maxDaysRunning": 14,
  "adFormat": "TEXT",
  "maxAdsPerAdvertiser": 50
}

Monitor a market weekly

{
  "advertiserNames": ["Nike", "Adidas", "Puma"],
  "trackChanges": true,
  "activeOnly": true,
  "maxAdsPerAdvertiser": 100
}

Schedule it. From the second run on, every ad carries isNewSinceLastRun, and the log reports how many ads launched and how many stopped.

---

Use cases

• Competitive intelligence — the exact copy, offers and landing pages rivals are spending on.
• Creative research — filter to EVERGREEN and read the messaging that survived a year of optimisation.
• Agency reporting — show a client what their category is running, with dates and reach.
• Affiliate and partner tracking — landing URLs keep their tracking parameters, so partner IDs are visible.
• Market entry — see which countries a brand actually advertises in before you launch.
• Ad archiving — a dated record of creatives, which disappear from Google once campaigns end.

---

Honest limitations

Everything below is a property of Google's data, not a gap we plan to close. No scraper can give you these from the Transparency Center.

Image ads carry no text. For a banner, the words are painted into the picture — there is no text layer to read. You get thumbnailUrl (the image itself) plus the full statistics, but no headline or landingPageUrl. Text and video ads have both. If you need copy specifically, set adFormat: "TEXT".

Coverage varies a lot between advertisers. In our samples ad copy ranged from 96% of creatives (Shopify) to 0% (Nike, Adidas), and payer from 100% to 0%. This is Google's disclosure, not our extraction — the same code returns everything for one brand and little for another. Test your own targets on the free trial.

Impressions are missing for most ads. Google publishes them for a minority of creatives and stays silent on the rest — the aggregate and the per-country numbers are both blank there. We report what exists and leave the rest null rather than guessing.

Impressions are ranges, never exact. 700K–800K is Google's own bucket. The top bucket is open-ended, reported as 10M+.

No spend, clicks, CTR or conversions. Not published for commercial advertisers at all. daysRunning is the proxy.

No keyword targeting. Google never discloses which keywords an advertiser bids on.

Advertiser matching picks the busiest match. Search a common brand name and several advertisers may match; the one running the most ads wins. For guaranteed precision, pass advertiserIds directly — you can copy them from a Transparency Center URL.

Google rate-limits heavy use. The actor rotates connections and backs off automatically. On very large runs it may still slow down; if a run reports throttling, re-run it a few minutes later.

---

FAQ

Do I need a Google account or API key? No. The Transparency Center is public. No credentials anywhere.

Are proxies included? Yes, configured automatically. Leave the Proxy field empty.

How fast is it? About 25 ads per 10 seconds with full enrichment — roughly 7 minutes per 1,000 ads.

Can I get the ad copy for image ads? No — the text is baked into the image. Use thumbnailUrl to view or archive the creative.

Why does one advertiser return fewer ads than the Transparency Center shows? maxAdsPerAdvertiser caps the run so you do not pay for millions of records. Raise it to go deeper; ads come back newest first.

How do I track a competitor over time? Keep trackChanges: true and put the actor on a schedule. Each run flags new ads and logs the ones that stopped.

Does it work outside the US and EU? Yes. Regions decode to ISO country codes worldwide — a single creative commonly runs in 100+ countries.

Can I search by keyword instead of by advertiser? Not directly — Google's index is organised by advertiser. Pass the advertisers you care about, then use keywords to filter their ads by wording.

---

Maintained by brilliant_gum. Issues and feature requests are welcome on the Issues tab.