Shopify Store Audit & Tech-Stack Lead Scorer

Pain points

• You can't tell what apps, theme, or tech a Shopify store runs just by looking at it.
• Qualifying a list of Shopify prospects by hand — which ones lack your app's category — is slow.
• Checking back later to see if a store added or dropped an app means re-auditing manually.

What we solve

• Audit any Shopify store's installed apps, theme, and pricing/catalog signals from its public storefront.
• Flags the tech-stack gaps (missing app categories) plus a lead-match score against your criteria.
• Bulk-score a whole prospect list in one run, export-ready for your CRM.
• Run on a schedule to get alerted when stores install/remove apps or ramp their catalog.

Summary

Turn a list of Shopify store domains into qualified, scored leads. For each store you get the detected apps (reviews, email, search, upsell, loyalty, subscription, chat), theme, and catalog/pricing signals — plus the tech-stack GAPS (which app categories are missing) and a lead-match flag against your criteria. Run it on a schedule and it also reports what changed since last time (apps added/removed, product-count delta) — turning competitor and prospect monitoring into a set-and-forget task. Built for app vendors and agencies prospecting Shopify merchants.

Who it's for

• Shopify app vendors prospecting merchants who lack their category
• Agencies doing Shopify lead-gen and tech-stack audits
• Competitive-intelligence and e-commerce analysts
• Sales teams enriching a list of Shopify domains

How to use

Set the input, run the actor, and collect results from the run's dataset (export to JSON/CSV/Excel, or pull via the Apify API). Example input:

{
  "domains": [
    "allbirds.com",
    "colourpop.com"
  ],
  "targetGaps": [
    "reviews"
  ],
  "compareToPrevious": true
}

See Inputs below for every available field.

What you get

One row per record:

Field	Description
domain	Store domain audited
is_shopify	Whether the domain is a confirmed Shopify store
detected_apps	Installed apps detected from the storefront ({name, category})
app_categories	Categories of detected apps
missing_categories	App categories with NO detected app — the prospecting gaps
matches_criteria	True when all your target-gap categories are missing (a lead)
has_reviews_app / has_search_app / …	Per-category presence flags (reviews, email, search, upsell, loyalty, subscription, chat)
theme_name	Storefront theme name
product_count	Product count (caps at maxProductsPerStore)
price_min / price_max	Variant price range
currency	Store currency (ISO code)
discount_rate	Fraction of products with a compare-at markdown
new_products_30d	Products created in the last 30 days (catalog velocity)
shopify_plus	Best-effort Shopify Plus signal
products_json_accessible	Whether /products.json was readable (else counts via sitemap)
apps_added / apps_removed	Apps installed/removed since the previous run (monitoring)
product_count_delta	Product-count change since the previous run
first_seen	True on the first run for this domain
source_url	The store URL

Sample:

{
  "domain": "allbirds.com",
  "is_shopify": true,
  "detection_signals": [
    "cdn.shopify.com",
    "Shopify.theme"
  ],
  "shopify_plus": false,
  "theme_name": "Dawn",
  "detected_apps": [
    {
      "name": "Yotpo",
      "category": "reviews"
    },
    {
      "name": "Klaviyo",
      "category": "email"
    }
  ],
  "app_categories": [
    "email",
    "reviews"
  ],
  "has_reviews_app": true,
  "has_email_app": true,
  "has_search_app": false,
  "missing_categories": [
    "search",
    "upsell",
    "loyalty",
    "subscription",
    "chat"
  ],
  "matches_criteria": false,
  "product_count": 629,
  "price_min": 18.0,
  "price_max": 160.0,
  "currency": "USD",
  "discount_rate": 0.12,
  "new_products_30d": 7,
  "products_json_accessible": true,
  "first_seen": false,
  "apps_added": [
    "Klaviyo"
  ],
  "apps_removed": [],
  "product_count_delta": 12,
  "source_url": "https://allbirds.com"
}

Inputs

Field	Required	Type	Default	Description
domains	yes	array	["allbirds.com"]	Shopify store domains or URLs to audit, e.g. 'allbirds.com'. Paste a list to bulk-audit a prospect list. We audit the domains you provide (we don't discover stores).
targetGaps	no	array	—	App categories that should be MISSING for a store to count as a lead — sets 'matches_criteria'. E.g. a reviews-app vendor sets ['reviews']. Categories: reviews, email, search, upsell, loyalty, subscription, chat.
includeProducts	no	boolean	false	When off (default), return store signals only (fast, cheap — the lead-gen need). Turn on to also include the (slimmed) product catalog.
compareToPrevious	no	boolean	true	When on (default), diff each store against the previous run and report what changed — apps added/removed and product-count delta. Run on a schedule to track stores over time.
maxProductsPerStore	no	integer	1000	Cap on products sampled per store (bounds cost). Product count caps here for very large stores.
proxyConfiguration	no	object	{"useApifyProxy": false}	Optional. Shopify storefronts are usually reachable directly; enable a proxy (e.g. residential) only if a store is blocked.

Pricing (Pay Per Event)

You pay per result (dataset-item) — no charge for empty runs. Example: 1000 Shopify stores audited at $0.01/result ≈ $10.00.

You're only charged for confirmed Shopify stores — non-Shopify or unreachable domains are free. Apify platform usage (compute) is billed separately per your plan.

Use cases

• App-vendor prospecting — find Shopify stores missing your app's category (e.g. no reviews app) and treat them as warm leads.
• Agency lead-gen — bulk-audit a prospect list, score by tech-stack gaps and store size, and export to your CRM.
• Competitor monitoring — run weekly to catch when stores install or remove apps, or ramp their catalog.
• Domain enrichment — add apps, theme, and catalog signals to stores you already have.

Why this actor

• Reads the public storefront — no app install and no merchant permission needed.
• Detects apps + theme AND flags the gaps (missing categories) for warm-lead scoring.
• Bulk-score a whole domain list in one run; pay per store (non-Shopify domains are free).

Limitations & updates

Storefront (public) data only — never returns real inventory counts, sales, revenue, orders, traffic, or customers (those are Admin-API-only). It audits the domains you provide; it does not discover stores across Shopify. ~10–15% of stores disable /products.json (counts fall back to the sitemap). App detection is best-effort from storefront markers and is kept current via the self-healer. Some stores sit behind bot protection — enable the residential proxy toggle if a run is blocked.

FAQ

How do you detect a store's apps?

From public storefront markers (scripts, theme, DOM signatures). No app install or merchant access is needed.

What can't it see?

Storefront-only data — never real inventory counts, sales, revenue, orders, or traffic (those are Admin-API-only).

How am I charged?

Pay-per-store audited. Non-Shopify or unreachable domains are free.

Can it monitor changes over time?

Yes — run on a schedule and it reports apps added/removed and the product-count delta since the last run.

How accurate is app detection?

Best-effort from storefront markers, kept current via our self-healer; some apps load server-side and can be missed.

Some stores won't load?

A few sit behind bot protection — enable the residential proxy toggle if a run is blocked.