Google Maps Leads Extractor

Turn any Google Maps search into a rich B2B lead list — each business enriched with review intelligence, website tech detection, emails, and social profiles. Built for sales teams, agencies, and SDRs worldwide. 🇧🇷 Brazil bonus: CNPJ, CNAE classification, and WhatsApp detection.

What does Google Maps Leads Extractor do?

This Actor scrapes Google Maps search results and, optionally, turns each result into a full sales dossier. It analyzes each business's recent Google reviews (review velocity, owner-response rate, latest review date, top keywords) and visits its website to detect the platform (Shopify/WordPress/Wix…), online store, chat widgets, and advertising pixels (Meta/Google/TikTok) — plus emails and social links. For Brazilian businesses, it further enriches the CNPJ with razão social, CNAE classification, and capital social via BrasilAPI, and detects published WhatsApp links.

Try it directly on the Apify platform — no Google API key, no login, no manual exports required.

Why use Google Maps Leads Extractor?

• Review intelligence — Know if a business is active before you reach out: review velocity (last 30/90 days), latest review date, whether the owner replies, and the keywords customers actually mention
• Website intelligence — Detect the site platform, online store, chat widgets, and advertising pixels (Meta/Google/TikTok). "Has a site but no pixel" is the perfect filter for marketing agencies
• Find business emails + social profiles at scale — Visits each business's website (homepage + contact paths) and extracts emails and social links
• Standard Google Maps fields — Name, address, phone, website, rating, reviews, opening hours, coordinates, Plus Code
• Outbound-ready output — JSON, CSV, or Excel; or pipe to Google Sheets, HubSpot, Pipedrive via Apify integrations
• 🇧🇷 Brazil bonus — CNPJ detection from website footers, BrasilAPI enrichment (razão social, CNAE, capital social), and WhatsApp link detection

Website & review intelligence

Two enrichments turn a plain listing into a qualified, actionable lead:

• Review intelligence (includeReviews) — Extracts recent Google reviews and computes: recentReviewCount, reviewVelocity30d / reviewVelocity90d (how fresh the activity is), latestReviewDate, ownerResponseRate (does the owner engage?), and topKeywords (what customers praise or complain about). Control depth with maxReviews (1–50).
• Website intelligence (includeWebsiteIntelligence) — Detects platform (Shopify, WooCommerce, WordPress, Wix, VTEX…), hasOnlineStore, chatWidgets (Intercom, Crisp, JivoChat, WhatsApp…), advertisingPixels (Meta Pixel, Google Ads/GA, TikTok, LinkedIn), and hasContactForm. Reuses the same page fetch as the email step, so it adds no extra requests.

How to use Google Maps Leads Extractor

1. Open the Actor on Apify and click Try for free
2. Enter your search term — e.g. "restaurantes italianos", "clínicas odontológicas"
3. Enter a location — city, region, or neighborhood
4. Pick a language for Google Maps UI (en, pt, es, fr, de, it)
5. Enable the enrichments you need:
   • ✅ "Reviews intelligence" — review velocity, owner-response rate, latest review, top keywords
   • ✅ "Website intelligence" — platform, online store, chat widgets, ad pixels
   • ✅ "Extract Emails" — visits business websites for emails + social links
   • 🇧🇷 "Extract CNPJ" / "Enrich CNPJ with BrasilAPI" / "Check WhatsApp Business" — Brazil-specific
6. Click Run and download results as JSON, CSV, or Excel

Input

Field	Required	Default	Description
searchTerm	✅	—	What to search (e.g. "restaurantes italianos")
location	✅	—	Where to search (e.g. "Pinheiros, São Paulo")
maxResults	❌	50	Number of leads to extract (1–500)
language	❌	en	UI language: en, pt, es, fr, de, it
includeHours	❌	true	Extract opening hours
includeReviews	❌	false	Analyze recent Google reviews (velocity, owner-response, keywords)
maxReviews	❌	10	Reviews to analyze per business (1–50)
includeWebsiteIntelligence	❌	false	Detect platform, online store, chat widgets, ad pixels
includeEmails	❌	false	Visit websites for emails + social links (+3–8s/lead)
includeCnpj	❌	false	🇧🇷 Scan website for CNPJ
enrichCnpj	❌	false	🇧🇷 Call BrasilAPI for full CNPJ details
checkWhatsapp	❌	false	🇧🇷 Detect a published WhatsApp link

Example input (global lead qualification):

{
  "searchTerm": "dentists",
  "location": "Austin, TX",
  "maxResults": 100,
  "language": "en",
  "includeReviews": true,
  "maxReviews": 10,
  "includeWebsiteIntelligence": true,
  "includeEmails": true
}

Example input (🇧🇷 Brazilian B2B prospecting):

{
  "searchTerm": "clínicas odontológicas",
  "location": "São Paulo, Brasil",
  "maxResults": 100,
  "language": "pt",
  "includeReviews": true,
  "includeWebsiteIntelligence": true,
  "includeEmails": true,
  "includeCnpj": true,
  "enrichCnpj": true,
  "checkWhatsapp": true
}

Output

Each business is saved as a structured JSON item in the Apify Dataset. Download in JSON, CSV, HTML, or Excel from the Apify Console.

Example output item (full enrichment):

{
  "name": "Aguzzo Cucina Italiana - Pinheiros",
  "address": "R. Simão Álvares, 325 - Pinheiros, São Paulo - SP, 05417-030",
  "phone": "1130837363",
  "website": "https://aguzzo.com.br/",
  "category": "Restaurante italiano",
  "rating": 4.5,
  "reviewsCount": 2138,
  "priceLevel": null,
  "latitude": -23.5648215,
  "longitude": -46.6882484,
  "googleMapsUrl": "https://www.google.com/maps/place/Aguzzo+Cucina+Italiana+-+Pinheiros/...",
  "plusCode": "C8P6+3P Pinheiros, São Paulo - SP",
  "openingHours": [
    "segunda-feira: 12:00–15:00, 19:00–23:00",
    "terça-feira: 12:00–15:00, 19:00–23:00"
  ],
  "emails": ["contato@aguzzo.com.br", "reservas@aguzzo.com.br"],
  "socialLinks": {
    "facebook": "https://facebook.com/aguzzopinheiros",
    "instagram": "https://instagram.com/aguzzocucinaitaliana",
    "whatsapp": "https://wa.me/5511999998888"
  },
  "cnpj": "12.345.678/0001-99",
  "cnpjData": {
    "cnpj": "12.345.678/0001-99",
    "razao_social": "AGUZZO CUCINA ITALIANA LTDA",
    "nome_fantasia": "Aguzzo Pinheiros",
    "cnae_fiscal_descricao": "Restaurantes e similares",
    "cnae_fiscal": 5611201,
    "porte": "ME",
    "capital_social": 50000,
    "natureza_juridica": "Sociedade Empresária Limitada",
    "data_inicio_atividade": "2018-03-15",
    "municipio": "SAO PAULO",
    "uf": "SP",
    "enrichedFrom": "brasilapi"
  },
  "whatsappBusiness": true,
  "searchQuery": "restaurantes italianos | Pinheiros, São Paulo, Brasil",
  "scrapedAt": "2026-05-27T16:08:12.432Z"
}

Data table

Field	Type	Description
name	string	Business name
address	string | null	Full street address
phone	string | null	Phone digits with optional + prefix
website	string | null	Business website URL
category	string | null	Google's category
rating	number | null	Average rating 0–5
reviewsCount	number | null	Total Google reviews
priceLevel	string | null	$, $$, $$$, $$$$
latitude	number | null	Decimal degrees
longitude	number | null	Decimal degrees
googleMapsUrl	string	Canonical Place URL
plusCode	string | null	Google Plus Code
openingHours	string[] | null	Day-formatted hours
reviewsIntelligence	object | null	Review metrics: recentReviewCount, reviewVelocity30d/90d, latestReviewDate, ownerResponseRate, topKeywords, recentReviews (when includeReviews is true)
websiteIntelligence	object | null	Site signals: platform, hasOnlineStore, chatWidgets, advertisingPixels, hasContactForm (when includeWebsiteIntelligence is true)
emails	string[] | null	Emails extracted from website (when includeEmails is true)
socialLinks	object | null	Facebook, Instagram, LinkedIn, etc. URLs found on website
cnpj	string | null	CNPJ formatted "XX.XXX.XXX/XXXX-XX" (when includeCnpj is true)
cnpjData	object | null	BrasilAPI enrichment: razão social, CNAE, capital social, etc.
whatsappBusiness	boolean | null	Whether phone has WhatsApp (best-effort)
searchQuery	string	Original search (audit field)
scrapedAt	string	ISO 8601 timestamp

Pricing — how much does it cost to scrape Google Maps leads?

This Actor uses Pay Per Event (PPE) pricing. The price scales with how much enrichment you request:

Mode	Output	Price
Basic (no flags)	Google Maps standard fields	$2.10 / 1,000 leads
+ Email Finder	Above + emails + social links	$4.50 / 1,000 leads
+ Review & website intelligence	Above + review metrics + site/pixel detection	from $6.00 / 1,000 leads
Full enrichment	Above + 🇧🇷 CNPJ + razão social + CNAE + WhatsApp	$7.50 / 1,000 leads

• You only pay an enrichment fee when we actually deliver that data. No reviews found, no website, no CNPJ → you pay only the base lead rate, never a premium for an empty result.
• Example: 100 fully enriched leads costs under $1.00.
• Agency workflow: 5,000 fresh enriched B2B leads/week ≈ $37.50/week.
• Free tier: New Apify accounts get $5 credit — about 600 fully enriched leads at no cost.

Tips and advanced options

• Start small: Run with maxResults: 5 first to verify the enrichment flags do what you expect
• Match the language to the location: Use language: "pt" for Brazilian cities — categories, opening hours, and addresses come back localized
• Disable enrichments for speed: Each enrichment flag adds time. For just contact data, leave enrichCnpj and checkWhatsapp off
• Refine location for better hits: "Vila Mariana, São Paulo" beats just "São Paulo" — more relevant, fewer dupes
• Schedule weekly: Use Apify's scheduler to auto-refresh competitor and prospect lists; pipe to your CRM via integrations
• WhatsApp check is heuristic: It may have false negatives (a number that does have WhatsApp returning false). Treat the whatsappBusiness field as a hint, not a guarantee

FAQ, disclaimers, and support

Is this legal? Google Maps and Brazilian commercial websites are publicly accessible. CNPJ is public information by Brazilian law. This Actor extracts only what's visible to any human visitor.

Why are some cnpj fields null? Not every business has a website, and not every website displays the CNPJ visibly. The Actor returns null gracefully; no run is killed by a missing CNPJ.

Why is whatsappBusiness sometimes null? The WhatsApp check is a best-effort heuristic — when wa.me returns an ambiguous page, we return null rather than guess.

My BrasilAPI lookups occasionally return null. BrasilAPI is rate-limited and can return 404 for CNPJs that exist but are not in its index. The Actor handles this gracefully — the rest of the lead is still saved.

Need a custom solution? Open an issue in the Issues tab or contact us.