Google Maps Local Leads Enricher — Emails, Websites & Lead Scores 🗺️📧

Turn any Google Maps search into a CRM-ready list of local business leads — complete with emails, websites, phone numbers, social profiles, booking-system detection, unclaimed Google Business Profile detection, a 0–100 lead score, automatic deduplication, and cross-run new-lead tracking.

This is a lead generation tool, not a generic scraper. Every row answers three questions: Who can I contact? What can I sell them? Why now?

📈 Benchmark (real cloud runs)

Three real queries — dentists in Austin, HVAC contractors in Phoenix, law firms in Miami — run on Apify, proxy-free, detail mode (60 leads):

Metric	Result (detail mode)
Records shipped	60
% with phone — all valid E.164	100%
% with website	100%
% reachable (phone/email/website)	100% (hard gate; 0 place-only rows shipped)
street / city / state / postal / country fill	100% / 100% / 100% / 100% / 100%
lat-lng / place_id / plus_code fill	100% / 100% / 100%
rating / review-count / open-now fill	100% / 97% / 98%
claimed-by-owner / attributes / tech-stack fill	100% / 85% / 88%
% with email	40%
% with social profile	82%
% with decision-maker hint	63%
Duplicates shipped (by place_id)	0
Avg lead score	83.9 (0 low / 8 medium / 28 high / 24 very-high)
Runtime / cost	~14 min · ≈ $3.25 / 1,000 enriched leads

Same queries in ⚡ lite mode (fast path): 31 leads in ~1 minute at ≈ $0.45 / 1,000 leads — 100% website, 100% E.164-valid phones, 0 dupes, 0 unreachable shipped — but thinner (no state/attributes; phone and full address only where the card exposes them). Lite trades depth for speed; detail trades speed for depth. Both ship only reachable, deduplicated leads.

Honest notes: priceLevel is empty for these verticals (Maps shows it only for restaurants/retail). A global maxResults is shared across queries, so a third query can be starved if the first two fill the quota — raise maxResults or run one query per task for even coverage. Fields Google hides from headless browsers (rating distribution, review velocity, popular times) are left null, never faked.

✨ What you get for every business

📇 Contact data	🔎 Opportunity intelligence	📊 Google Maps data
Email(s) (incl. obfuscated & Cloudflare-protected)	0–100 lead score + quality label	Name, primary + secondary categories
Phone in E.164 (Maps and website)	Reachability / reputation / completeness sub-scores	Full address → street / city / state / postal / country
Website + resolved final URL + domain	⭐ Unclaimed Google Business Profile flag	Rating & review count
Decision-maker hint (name + title from About/Team)	Tech stack (CMS + analytics/ads/commerce)	Attributes (wheelchair, LGBTQ+, women-owned, …)
Contact-page deep link	Website platform (WordPress, Wix, Squarespace, …)	Open-now, hours, price level, plus code
Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest, WhatsApp	Booking-link detection (Calendly, Fresha, OpenTable, Zocdoc + 30 more)	Latitude / longitude, place_id, CID
reachableChannels summary	Human-readable opportunity signals + suggested offer	Service-area vs storefront, closed status
Per-field fieldSources provenance	New-lead flag across runs	Direct Google Maps link

Opening hours, plus code, price level, and the unclaimed-profile flag come from place detail pages — turn ⚡ lite mode off to include them (see "100% proxy-free by design" below).

🏆 Why this instead of a plain Google Maps scraper?

	Generic Maps scraper	This Actor
Emails from business websites	❌	✅ incl. obfuscated, Cloudflare-protected, JSON-LD
Lead scoring & prioritization	❌	✅ 0–100 score + subscores
Unclaimed Google profile detection	❌	✅ the #1 signal for local SEO sales
Booking-system detection	❌	✅ 35+ platforms
Website platform detection	❌	✅ pitch redesigns to Wix/Weebly sites
"Only new leads since last run"	❌	✅ built-in history tracking
Closed-business filtering	❌	✅ on by default
Sales-ready suggested offer	❌	✅ per vertical

👥 Who is it for?

• Local SEO & GBP agencies — filter to onlyUnclaimed profiles and pitch profile management
• Web design agencies — filter to onlyMissingWebsite, or target Wix/Weebly sites for redesigns
• Booking/SaaS vendors — filter to onlyMissingBookingLink in booking-heavy verticals
• Reputation management — filter to maxRating: 4 with minReviewCount: 20
• Sales teams & consultants — export scored, deduplicated prospect lists to any CRM
• Anyone monitoring a market — schedule weekly runs with onlyNewLeads to catch new openings

🚀 How to use it (3 steps)

1. Enter search terms and locations — e.g. dentists + Riga, Latvia. Multiple terms × multiple cities are combined automatically.
2. Run it. The Actor searches Google Maps, opens every place, visits each business website, and scores every lead.
3. Export — download CSV/Excel/JSON from the dataset, or pipe leads into Sheets, your CRM, or 6,000+ apps via integrations.

Example input (that's the whole thing)

{
  "searchTerms": ["dentists in Austin, Texas", "HVAC contractors in Phoenix, Arizona"],
  "maxResults": 100
}

You can also paste Google Maps URLs directly into startUrls (search URLs, place URLs, or ?cid=... links).

Example output (one real lead, detail mode)

{
  "businessName": "ATX Family Dental",
  "category": "Dentist",
  "categories": ["Dentist"],
  "vertical": "dentists",
  "leadScore": 100,
  "leadQuality": "very_high",
  "reachabilityScore": 100,
  "reputationScore": 99,
  "completenessScore": 100,
  "reachableChannels": ["phone", "email", "website"],
  "phone": "+15127173147",
  "emails": ["info@atxfamilydental.com"],
  "website": "https://www.atxfamilydental.com",
  "websiteResolvedUrl": "https://www.atxfamilydental.com/",
  "websiteDomain": "atxfamilydental.com",
  "linkedinUrl": null,
  "instagramUrl": "https://www.instagram.com/atxfamilydental",
  "facebookUrl": null,
  "contactPageUrl": "https://www.atxfamilydental.com/contact",
  "decisionMakerHint": { "name": "Dr. Adam Gutwein", "title": "DMD" },
  "address": "1700 S 1st St, Austin, TX 78704, United States",
  "street": "1700 S 1st St",
  "city": "Austin",
  "state": "TX",
  "postalCode": "78704",
  "country": "United States",
  "latitude": 30.2482229,
  "longitude": -97.7559705,
  "plusCode": "66XV+7J Austin, Texas, USA",
  "rating": 4.9,
  "reviewCount": 841,
  "businessStatus": "operational",
  "claimedByOwner": true,
  "serviceAreaBusiness": false,
  "openNow": false,
  "attributes": ["Wheelchair accessible entrance", "LGBTQ+ friendly", "Identifies as women-owned"],
  "websitePlatform": "WordPress",
  "techStack": ["WordPress", "Google Tag Manager", "Meta Pixel"],
  "bookingLinkFound": true,
  "bookingLinks": ["https://flexbook.me/atxfd"],
  "suggestedOffer": "Patient acquisition, local SEO, and booking automation",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "placeId": "ChIJb5gBC-u0RIYRHkntaUcdJGs",
  "cid": "7720327853776914718",
  "searchQuery": "dentists in Austin, Texas",
  "fieldSources": {
    "businessName": "maps", "phone": "maps", "address": "maps", "rating": "maps",
    "emails": "website", "website": "maps", "websiteResolvedUrl": "website",
    "techStack": "website", "decisionMakerHint": "derived", "leadScore": "derived"
  },
  "scrapedAt": "2026-06-14T07:00:00.000Z"
}

Every field carries provenance in fieldSources — maps (from Google Maps), website (scraped from the business site), or derived (computed). A null field is honest: it means the data wasn't publicly available, never a guess.

📊 How the lead score works (auditable, not magic)

Every lead is scored on three independent 0–100 sub-scores, all emitted on the record, then blended into the headline leadScore:

reachabilityScore — can you contact them right now?

Signal	Points
Email found	+40
Phone found (Maps or website)	+30
Website found	+15
Contact page found	+8
Social profile found	+7

reputationScore — is it an established, trustworthy business? Rating (scaled), review volume (log scale), and owner-claimed status. No rating data → a neutral-low floor so new-but-contactable businesses aren't buried.

completenessScore — how fully populated is the record (a proxy for data confidence): name, category, city, phone, website, email, contact page, social, decision-maker, rating, open-now, geo.

leadScore = round(0.45 × reachability + 0.30 × reputation + 0.25 × completeness)

Reachability is weighted highest: a lead you can't contact is worthless no matter how reputable.

leadQuality	Range
low	0–39
medium	40–69
high	70–84
very_high	85–100

🆕 Monitoring mode: only new leads, every week

1. Set a stable historyKey per campaign, e.g. dentists-riga.
2. Enable onlyNewLeads.
3. Schedule the Actor (e.g. every Monday) under Schedules in the Apify Console.

Each run only outputs businesses never delivered before with that key — perfect for catching newly opened businesses or keeping outreach lists fresh. isNewLead means "never appeared in your dataset for this history key".

⚙️ Input — just three things

The input is intentionally minimal. Everything else is tuned for you to deliver maximum data per lead.

Field	Type	Default	Description
searchTerms	array	["dentists in Austin, Texas"]	What to find — one per line; put the location in the line for the simplest setup
locations	array	—	Optional. Cities to combine with every term (skip if terms already include the location)
maxResults	integer	50	How many fully-enriched leads to collect
startUrls	array	—	Optional. Direct Google Maps search/place URLs

Everything is on by default: website enrichment, email extraction, socials, booking detection, decision-maker hints, tech stack, lead scoring, the reachability gate, closed-business filtering, and new-lead tracking (the history key is derived from your query automatically). The vertical scoring template is auto-detected per business.

📤 Export & API

Download the dataset as CSV, Excel, JSON, XML, or HTML from the run's Dataset tab — or fetch it programmatically:

$curl "https://api.apify.com/v2/datasets/[DATASET_ID]/items?format=csv&token=[YOUR_TOKEN]"

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_TOKEN' });
const run = await client.actor('YOUR_USERNAME/google-maps-local-leads-enricher').call({
    searchTerms: ['plumbers'],
    locations: ['Manchester, UK'],
    maxResults: 100,
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(`Got ${items.length} leads`);

A machine-readable run summary (places found, leads saved, filtered counts, billable events) is stored in the run's key-value store under RUN_SUMMARY.

🔌 Integrations

Connect the Actor to Google Sheets, HubSpot, Pipedrive, Airtable, Slack, and 6,000+ apps using Apify integrations with Make, Zapier, or n8n — or trigger webhooks when a run finishes. Typical flow: Schedule → run Actor → append new leads to a sheet → notify Slack.

🛡️ 100% proxy-free by design

This Actor needs no proxies — there is nothing to configure. Three layers make that possible:

1. ⚡ Lite mode (default) — leads are built directly from the search results list instead of opening every place page. That's ~1 Google request per ~100 businesses instead of one per business, so there is almost nothing to rate-limit. Website enrichment, emails, social links, booking detection, and lead scoring all still work in full (they never touch Google).
2. Automatic cooldowns — when Google does rate-limit a request, the Actor pauses with exponential backoff (15s → 120s) and retries with a fresh browser fingerprint instead of failing the run.
3. Lead salvage — in detail-page mode every place request carries the data already captured from its search-result card. If a place page keeps failing, the lead is delivered from that data instead of being lost (marked in the log as salvaged).

Want the extra detail-page fields? Turn lite mode off (skipPlaceDetailPages: false) to add plusCode, openingHours, priceLevel, and unclaimedGoogleProfile — those only exist on detail pages, so that mode sends one Google request per business and relies on the cooldown + salvage layers. The onlyUnclaimed filter switches detail pages on automatically. Everything else — name, category, address, phone, website, rating, review count, coordinates, place ID, and all website enrichment — is identical in both modes.

💰 Pricing events

When the Actor runs under pay-per-event pricing, these events are charged (counts are also reported in RUN_SUMMARY, so you can audit every run):

Event	Charged when
place_found	A Google Maps place is discovered and queued
local_lead	A unique, filtered lead is saved to the dataset
enriched_lead	The lead's website was successfully enriched
email_found	The lead includes at least one email address

The Actor stops gracefully when your run's maximum charge is reached — you keep everything collected up to that point.

🚦 Troubleshooting

Symptom	Fix
Run fails with "Google blocked every request"	Keep ⚡ Lite mode on, set speedMode: "safe", lower maxResults — or simply retry later; Google rate limits are temporary
Detail-page mode keeps pausing on cooldowns	That's the built-in rate-limit handling. Use lite mode for large volumes and detail mode for smaller, field-complete batches
Fewer leads than maxResults	Google Maps caps a single search at ~120 results — add more specific search terms or split the area into districts
Few emails found	Raise maxPagesPerWebsite to 8–10; disable genericEmailsOnly to keep all addresses
Non-English categories/addresses	Keep language: "en"; data language follows Google's localization
A specific page failed	Blocked-page screenshots are saved to the key-value store under BLOCKED_* keys

⚖️ Is it legal?

This Actor collects publicly available business information only — the same data anyone sees on Google Maps and public websites. It does not log in, does not bypass CAPTCHAs, does not collect reviewer/personal data, and extracts emails only when businesses publish them. With genericEmailsOnly (default) you receive role inboxes (info@, office@) rather than personal addresses, which keeps B2B outreach in most jurisdictions on safe ground. You are responsible for complying with the laws that apply to you (e.g. GDPR, CAN-SPAM) and with how you use the data.

❓ FAQ

How many leads can I get per search? Google Maps returns up to ~120 places per search query. To cover a whole city, add several specific terms (dentist, dental clinic, orthodontist) and/or district-level locations — every combination runs as its own search and results are deduplicated automatically.

Does it verify email deliverability? No — emails are extracted as published. Pipe the dataset through an email verifier before large campaigns.

Can it find businesses without websites? Yes — enable onlyMissingWebsite. Those leads still include phone, address, and Maps data.

What does the unclaimed-profile flag mean? Google shows "Claim this business" on profiles no owner has verified. These businesses rarely respond to their Google reviews, often have outdated info — and are the easiest local SEO sale there is.

Does it support scheduling? Yes — create a Schedule in the Apify Console. Combine with onlyNewLeads + historyKey to get only fresh leads each run.

What if Google changes its layout? Extraction uses several independent strategies (DOM, URL identifiers, page metadata) with fallbacks. If you spot a regression, open an issue on the Actor page — diagnostics from includeRawPlaceData help a lot.

📝 Changelog

See ./CHANGELOG.md for release notes. Built with Crawlee + Playwright.

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Feedback or feature requests? Open an issue on the Actor's page — feedback directly shapes the roadmap. If this Actor saves you time, a ⭐ review helps a lot.