Picnic Scraper

Scrape grocery product data from Picnic, the popular online-only supermarket in the Netherlands and Germany. Extract product names, prices, categories, unit pricing, and availability.

Why use this actor?

Track grocery prices, monitor product availability, or build price comparison tools for Picnic's online delivery service. Perfect for market researchers, price comparison platforms, and anyone monitoring the Dutch and German online grocery market. No login or cookies required.

Input

Field	Type	Required	Description
searchQuery	String	No	Search for products by name or keyword (e.g. "melk", "kaas", "Milch")
country	String	No	Country store to scrape: NL (Netherlands, default) or DE (Germany)
categoryUrl	String	No	Specific category URL or path to scrape (e.g. "zuivel-eieren")
maxResults	Integer	No	Maximum results to return (default: 100)
proxyConfiguration	Object	No	Proxy settings for large-scale scraping

Output

Each result contains:

Field	Type	Example
name	String	"Halfvolle melk"
brand	String	"Campina"
price	Number	1.29
currency	String	"EUR"
pricePerUnit	String	"€1.29/L"
category	String	"Zuivel & Eieren"
imageUrl	String	Product image URL
description	String	"1L pak"
inStock	Boolean	true
quantity	String	"1L"
unit	String	"L"
url	String	Full product URL on Picnic
scrapedAt	String	ISO 8601 timestamp

Example output

{
    "name": "Halfvolle melk",
    "brand": "Campina",
    "price": 1.29,
    "currency": "EUR",
    "pricePerUnit": "€1.29/L",
    "category": "Zuivel & Eieren",
    "imageUrl": "https://storefront.getpicnic.com/static/images/abc123/medium.png",
    "description": "Verse halfvolle melk, 1 liter pak",
    "inStock": true,
    "quantity": "1L",
    "unit": "L",
    "url": "https://picnic.app/nl/product/halfvolle-melk",
    "scrapedAt": "2026-04-07T10:30:00.000Z"
}

How it works

The scraper uses a multi-strategy approach to extract product data from Picnic:

1. API search — Attempts Picnic's storefront API endpoints for fast, structured product data
2. Web scraping — Falls back to scraping picnic.app HTML pages, including embedded JSON data (Next.js/Nuxt hydration data) and structured data (JSON-LD)
3. Category browsing — Follows category links to discover more products

Supported countries

• Netherlands (NL) — picnic.app/nl
• Germany (DE) — picnic.app/de

Cost estimate

This actor uses approximately 0.5 compute units per 1,000 results. At standard Apify pricing, that's roughly $0.25 per 1,000 products.

Use cases

• Price monitoring — Track grocery prices over time across Picnic's catalog
• Price comparison — Compare Picnic prices with other online supermarkets (Albert Heijn, Jumbo, REWE)
• Market research — Analyze product assortment, pricing strategies, and availability patterns
• Competitor intelligence — Monitor new product launches and promotional pricing
• Data analysis — Build datasets for grocery market analysis in NL and DE

How to scrape Picnic data

1. Create an Apify account (free tier available)
2. Open the Picnic Scraper actor page
3. Enter a search query (e.g. "kaas") and select your target country (NL or DE)
4. Click "Start" to begin scraping
5. Download results as JSON, CSV, or Excel when the run finishes

You can also call the actor via the Apify API or schedule recurring runs for automated grocery price tracking.

Integrations

Connect Picnic Scraper results to your existing tools:

• Google Sheets — Automatic export after every run
• Slack / Email — Get notified when product prices change
• Webhooks — Push data to your own API endpoint
• Zapier / Make — Connect to 5,000+ apps without code

Limitations

• Picnic is primarily an app-based service; some product data may require authentication
• Product availability varies by delivery area
• The scraper attempts multiple strategies (API + web scraping) to maximize data extraction
• Data is scraped from public-facing pages and may change without notice