Semrush Website Overview Actor

Pull public traffic analytics from Semrush for any list of domains — visits, authority score, backlinks, top keywords, top competitors, country split, and device split. One record per domain, no account required.

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Why use this actor

• No account or API key needed — all data comes from Semrush's publicly accessible overview pages.
• Traffic estimates at a glance — monthly visit counts plus month-over-month change for every domain you submit.
• Authority score and backlinks — Semrush's 0–100 authority rating and total inbound link count in every record.
• Top keywords and competitors — see which search terms drive the most organic traffic and which sites compete for the same audience.
• Country and device breakdown — understand where visitors come from and whether they use desktop or mobile.
• Stable JSON output — every run produces the same field names and types, ready to load into a database, spreadsheet, or downstream pipeline.

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How it works

1. You provide a list of domains (e.g. apple.com, github.com).
2. The actor fetches the public overview page for each domain and extracts all available metrics.
3. Each domain produces exactly one output record — whether the lookup succeeds or the domain is not found.
4. Results appear in your dataset as structured JSON, ready to download as JSON, CSV, or Excel.

You do not need to manage browsers, proxies, or rate limiting — the actor handles all of that automatically.

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Input

{
  "domains": ["apple.com", "github.com"],
  "maxConcurrency": 3,
  "requestDelayMs": 500,
  "proxyConfiguration": { "useApifyProxy": false }
}

Field	Type	Default	Description
domains	array	required	Root domains to look up (e.g. apple.com). Full URLs are accepted and stripped to the root domain. Each domain produces one output record.
maxConcurrency	integer	3	How many domains to process simultaneously. Keep at 3 or below for large batches.
requestDelayMs	integer	500	Milliseconds to wait between requests (a small random variation is added). Increase to 1000–2000 for batches of 1 000+ domains.
proxyConfiguration	object	no proxy	Optional proxy settings. Leave at the default for most runs.

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Output

One record per domain. Example for apple.com and github.com (arrays truncated):

[
  {
    "_input": "apple.com",
    "_source": "S1-website-rsc",
    "_scrapedAt": "2026-06-10T12:15:19Z",
    "recordType": "DOMAIN_OVERVIEW",
    "domain": "apple.com",
    "brandName": "Apple",
    "displayDate": "2026-04-01",
    "visits": 635764958,
    "visitsDiffPct": -0.2518,
    "pagesPerVisit": 3.2304,
    "timeOnSiteSeconds": 469,
    "bounceRate": 0.5892,
    "authorityScore": 100,
    "backlinks": 6452600472,
    "referringDomains": 5792563,
    "googlePenaltyRisk": "Low",
    "topKeywords": [
      { "keyword": "apple", "position": 1, "searchVolume": 4090000, "cpc": 0.36, "trafficPct": 0.0179 },
      { "keyword": "facebook", "position": 3, "searchVolume": 101000000, "cpc": 9.17, "trafficPct": 0.0099 },
      "... 2 more"
    ],
    "competitors": [
      { "name": "google.com", "relevance": 0.31, "visits": 93834069957 },
      { "name": "imdb.com", "relevance": 0.18, "visits": 703158376 },
      { "name": "spotify.com", "relevance": 0.18, "visits": 831606418 }
    ],
    "trafficByCountry": [
      { "country": "US", "countryName": "United States", "traffic": 209474156, "trafficShare": 0.3295 },
      { "country": "GB", "countryName": "United Kingdom", "traffic": 44046719, "trafficShare": 0.0693 },
      "... more"
    ],
    "trafficByDevice": [
      { "displayDate": "2026-04-01", "visits": 635764958, "desktopVisits": 285026150, "mobileVisits": 350738808 },
      "... 1 more"
    ],
    "visitsHistory": [
      { "displayDate": "2026-04-01", "visits": 635764958 },
      { "displayDate": "2026-03-01", "visits": 849715801 },
      { "displayDate": "2026-02-01", "visits": 624525130 }
    ],
    "backlinksHistory": [
      { "displayDate": "2026-04-01", "backlinks": 6452600472 },
      "... 2 more"
    ],
    "organicSearchVisits": 941734597,
    "paidSearchVisits": 6347539,
    "searchTrafficHistory": [
      { "displayDate": "2026-04-15", "organic": 941734597, "paid": 6347539, "total": 948082136 },
      "... 1 more"
    ]
  },
  {
    "_input": "github.com",
    "_source": "S1-website-rsc",
    "_scrapedAt": "2026-06-10T12:15:20Z",
    "recordType": "DOMAIN_OVERVIEW",
    "domain": "github.com",
    "brandName": "GitHub",
    "displayDate": "2026-04-01",
    "visits": 934714141,
    "visitsDiffPct": -0.1259,
    "authorityScore": 100,
    "backlinks": 9151702027,
    "referringDomains": 3787533,
    "googlePenaltyRisk": "Low",
    "topKeywords": [
      { "keyword": "github", "position": 1, "searchVolume": 1000000, "cpc": 2.47, "trafficPct": 0.0474 },
      "... 4 more"
    ],
    "competitors": [
      { "name": "stackoverflow.com", "relevance": 0.27, "visits": 41797828 },
      "... 2 more"
    ]
  }
]

Output field reference

Field	Type	Description
_input	string	The domain as you entered it.
_source	string	Internal data-source tag (S1-website-rsc).
_scrapedAt	string	UTC timestamp of when the record was collected.
_error	string	Present only on failure. Values: not_found, no_data, network_error, http_N.
recordType	string	Always DOMAIN_OVERVIEW.
domain	string	Canonical domain as recognised by Semrush.
brandName	string	Brand name (e.g. Apple).
displayDate	string	Month the traffic data covers (YYYY-MM-DD).
visits	integer	Total visits for the month.
visitsDiffPct	float	Month-over-month change as a fraction (e.g. -0.25 = −25 %).
pagesPerVisit	float	Average pages viewed per session.
timeOnSiteSeconds	integer	Average session duration in seconds.
bounceRate	float	Share of single-page visits (0–1).
visitsHistory	array	Up to 3 months of visit counts.
authorityScore	integer	Semrush authority score (0–100).
backlinks	integer	Total inbound links.
backlinksDiffPct	float	Month-over-month change in backlinks.
referringDomains	integer	Number of unique domains linking to this site.
googlePenaltyRisk	string	Low, High, or null.
backlinksHistory	array	Up to 6 months of backlink counts.
competitors	array	Up to 3 competing domains with relevance score and visit count.
topKeywords	array	Up to 5 top organic keywords with position, search volume, CPC, and traffic share (US data).
organicSearchVisits	integer	Estimated visits from organic search.
paidSearchVisits	integer	Estimated visits from paid search.
searchTrafficHistory	array	Up to 6 months of organic + paid + total search traffic.
trafficByCountry	array	Top countries with visit count and traffic share.
trafficByDevice	array	Up to 6 months of desktop vs mobile visit breakdown.

Error records

If a domain cannot be found or a transient error occurs, the actor still emits one record for that domain — it will have an _error field instead of metrics. This makes failures visible in your dataset rather than silently missing rows.

_error value	Meaning
not_found	Domain has no Semrush overview page (HTTP 404).
no_data	Page loaded but contained no data.
network_error	All retries failed (transient network issue).
http_N	Unexpected HTTP status code N.

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Limitations

Semrush's public overview page only includes a preview of the full data available to paid Semrush subscribers:

Metric	This actor (public data)	Semrush paid plans
Keywords per domain	Top 5, US market only	Thousands, all countries
Competitors	Top 3	Full list
History window	3–6 months	Multi-year
Data freshness	Monthly snapshots	Daily updates

For deeper analysis, see the official Semrush API (paid subscription required).

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