Michael Daniels·2d agoThe Misleading Power of Loud VoicesThe worst thing about loud voices is not just that they tend to drown everything else out but that they can determine what we believe…
Michael Daniels·Sep 30Closing the Intention-Action Gap: Why Knowing What to Do Is Never EnoughI have been noticing recently that many marketers are asking the same question — what to do when positive intentions, formed in target…
Michael Daniels·Sep 2Truth, Lies and Psychological VaccinesHow behavioural science and inoculation theory can protect public agencies, business leaders, and brands from false narratives before they…
Michael Daniels·Aug 5Out of the Freezer: Why Behavioural Science’s Banishment of Priming Was a MistakeTen years after the Replication Crisis sent priming into exile, it’s time to bring back applied behavioural science’s most misunderstood…
Michael Daniels·Jul 1Why We Don’t Change Our MindsWhy we treat opposing facts like threats to our survival — and the behavioural toolkit to actually open a closed mind.
Michael Daniels·Jun 10Making Friends With Future MeWhy we treat our future selves like strangers on the street — and the behavioural toolkit to fix it.
Michael Daniels·Mar 31The Worst Bias — why confidence should be a cue for cautionOver-confidence is a danger to us all
Michael Daniels·Mar 4Bringing AI out of the Workplace ShadowsI recall the exact moment I first heard about ChatGPT. A parent at a basketball match asked me what I thought about it and seemed surprised…
Michael Daniels·Feb 4The secret is in what you decide to leave out, not what you put in.Writing too much is very easy. Writing the right amount is much harder.
Michael Daniels·Nov 24, 2025The Forgotten Half of Behavioural Change: Why We Should Study Success, Not Just the ProblemSome years ago we were working with a client who asked us to conduct a literature review on how to encourage drivers to stay within speed…
