AdzPilot·Oct 28Your Meta ROAS Is About to Change. Your Sales Aren’t.What Meta’s on-device conversion setting means for BFCM reporting, and the 20-minute check to do before November 12.
AdzPilot·Oct 21One Sale, Two Conversions: Why Meta and TikTok Both Take CreditA simple weekly check for anyone running ads on more than one platform before Q4 budgets go up.
AdzPilot·Oct 21Meta Just Closed the Link to TikTok. Here’s How to Rebuild Your FunnelSince October 8, ads that link to TikTok are blocked on Meta in seven markets. What advertisers running both platforms should do now.
AdzPilot·Oct 2Creative Is the Targeting: Meta Ads Under Andromeda for Q4Why fewer interest stacks and more distinct creatives beat another lookalike layer this OctoberA response icon1A response icon1
AdzPilot·Sep 30Instagram Live Partnership Ads Are Rolling Out. Permissions First.What changed on Sep 29 and a practical test order before Q4 budgets lock.
AdzPilot·Sep 30Google is removing campaign-level language targeting on Search this month.Matching moves to ad language, landing page, and what Google knows about the user.
AdzPilot·Sep 26Your Meta ROAS Didn’t Collapse. The Click Definition Did.What Meta’s 2026 attribution update changed, what it didn’t, and how to rebaseline before Q4 without blowing up a media plan that still…
AdzPilot·Sep 25Running Meta, TikTok, and Google Ads Together? The Hidden Cost Isn’t the SpendThree platforms means three interfaces, three reporting logics, and a lot of time lost between tabs. Here’s how to keep multi-platform ads…
AdzPilot·Sep 23Meta spend is up. Returns are not. Most teams are still in one ads manager.What Metricool’s 2026 Social Ads numbers imply for people who actually run Meta, TikTok, and Google.
