andy·Oct 24Why AI Video Prompts Fail: Camera, Timeline and Sound as Prompt StructureMost people writing their first AI video prompt describe a subject and stop: a woman walking through a rainy street, a car on a mountain…
andy·Oct 24How to Brief a Packaging Designer in One Paragraph That Actually Gets UsedMost packaging briefs fail for a boring reason: they describe a mood instead of a product. A designer gets a paragraph about wanting…
andy·Oct 24What a Layered PSD Actually Buys You When the Picture Has to ChangeSending a client a JPEG of the final layout feels like closing a project. In practice it usually opens a second one, because the next…
andy·Oct 24How to Turn a Written Brief Into a Usable Floor Plan ConceptMost floor plan concepts don’t fail because the idea is bad. They fail because the idea never gets drawn in time for the conversation where…
