This article is a fantastic reality check for BI developers! Swapping the obsession over "data storytelling" for actual UX Design principles makes complete sense for automated, daily-use dashboards.

Insight #4—that "requirements don't exist out there, users give solutions and you have to reverse-engineer their actual needs"—hits the nail on the head. Using Ben Shneiderman’s Information Seeking Mantra for Progressive Disclosure (Overview -> Zoom/Filter -> Details-on-demand) is the best way to prevent dashboard clutter. Brilliant write-up, Martynas! 👏