Medium

ESTHER MAKINS

her/she

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ESTHER MAKINS

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Jul 4

Your Company Doesn’t Lack Structure. It Lacks a Story.

Why the most powerful business tool you have is the story only you can tell.

Your Company Doesn’t Lack Structure. It Lacks a Story.

ESTHER MAKINS

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1d ago

Engagement Doesn't Tell the Whole Story

It can be discouraging to spend time creating something, publish it, and watch the numbers barely move.

Engagement Doesn't Tell the Whole Story

ESTHER MAKINS

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Oct 15

Posting Every Day Doesn’t Mean You’re Communicating Clearly

It’s not just about showing up. It’s about being understood.

Posting Every Day Doesn’t Mean You’re Communicating Clearly

ESTHER MAKINS

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Oct 9

You Don’t Have to Start Over. You Can Start From Where You Are.

On job hunting, imperfect circumstances, and learning to make progress one step at a time.

You Don’t Have to Start Over. You Can Start From Where You Are.

ESTHER MAKINS

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Jul 22

Why Your LinkedIn Profile Matters More Than You Think

When people think about LinkedIn, they often see it as a digital resume a place to list work experience, upload a profile photo, and hope…

ESTHER MAKINS

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Jul 21

I Thought Networking Meant Collecting Connections. I Was Wrong.

How meaningful conversations with strangers across the world changed the way I think about building a career.

I Thought Networking Meant Collecting Connections. I Was Wrong.

ESTHER MAKINS

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Jul 20

Why Every Content Creator Needs a Portfolio Before a Perfect Resume

A practical guide to building trust, showcasing your skills, and standing out even if you’re just starting your content marketing career.

Why Every Content Creator Needs a Portfolio Before a Perfect Resume

ESTHER MAKINS

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Jul 17

What Is Content Strategy? A Beginner’s Guide with Real Examples

Learn what content strategy is, why it matters, how it differs from content creation, and how businesses use it to grow.

Building my portfolio helped me understand that content strategy begins before writing.

ESTHER MAKINS

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Jul 4

Nobody Tells Aspiring Writers This (I Wish Someone Had)

The advice that actually matters not the stuff on writing motivation posters.

Nobody Tells Aspiring Writers This (I Wish Someone Had)

ESTHER MAKINS

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Jun 29

He Built It Alone. Then Watched It Fall.

Daniel had a dream.

He Built It Alone. Then Watched It Fall.

ESTHER MAKINS

ESTHER MAKINSher/she

"Creative Content Writer & Author | Blogs, Brand Stories & Ghostwriting | 31K+ readers on Webnovel | Words that inform, connect & move people."

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