Marco Luizinho·Jun 16Invisible Leadership: Sometimes you have to let it burnThere’s a version of leadership that’s about prevention. Catch the problem before it starts. Remove the friction. Protect the team from the…A response icon1A response icon1
Marco Luizinho·Mar 30Every Shortcut Is a Long-Term DecisionIn all my years building software, one thing I’ve come to reluctantly accept is that poor decisions are common.
Marco Luizinho·Nov 18, 2025Invisible Leadership: The Quiet Competence We UndervalueOver the years, from working in small teams to large corporates, advising leaders and leading teams myself, I’ve come to recognise and…A response icon2A response icon2
Marco Luizinho·Oct 20, 2025The Path of Least Resistance: Zipf’s Law in the Age of AIEver notice how a few apps hog your phone’s home screen? How one or two creators seem to own your feed? Or even how a handful of words…
Marco Luizinho·Sep 17, 2025Step In, Stand Up, LeadStepping into a team as a new leader is one of the strangest, most rewarding challenges we face, and we don’t talk about it enough.
Marco Luizinho·Jul 14, 2025What Ownership Looks Like When You’re Not the OwnerOwnership isn’t about job titles or share options. It’s not about working late to “prove” something. It’s not about pretending to be the…
Marco Luizinho·May 31, 2025Gamification in Apps, Game on… or Game Over?Gamification is everywhere. Apps give us points, badges, leaderboards, and streaks like candy. We’re all players now, walking more steps…
Marco Luizinho·Mar 31, 2025Learning from Imperfect LeadersThe Unexpected Lessons in What Matters Most
Marco Luizinho·Mar 1, 2025The Bullshit FactorOne of the most valuable skills you develop as you grow in leadership is the ability to “know” when something doesn’t add up. It’s not…
Marco Luizinho·Jan 27, 2025The Power of Perspectives in Software DeliveryWhen I look back at my nearly 15 years in software, I can’t help but reflect on the one constant in our industry, change. From a full-stack…
