Mirra Digital·Oct 13The Obsession With Virality Is Destroying Brand Equity.Every few weeks, a brand goes viral.
Mirra Digital·Oct 13The One-Page Messaging Framework Every Startup Should Create Before Running AdsEvery startup we work with has, on average, four versions of their core messaging floating around.
Mirra Digital·Sep 23ChatGPT Ads: What Businesses and Marketers Need to Know📢 On August 27, 2026, ChatGPT ads went live in India. A week later, the self-serve Ads Manager opened up, which means any business in the…
Mirra Digital·Aug 18How to Make People Read What You WroteYou spent three hours writing that LinkedIn post. The structure works. The hook is solid. The story lands. Your CTA is clear. You hit…
Mirra Digital·Aug 18Why We Apologise for Buying Things We Genuinely LikeA friend buys new shoes. You ask her about them.
Mirra Digital·Jul 17The Founder’s Biggest Job Isn’t Growth. It’s Focus.Ask any founder what their biggest job is, and you’ll get the same answer in slightly different words.
Mirra Digital·Jul 17The Pre-Mortem: How to Find What’s Going to Break Your Marketing Plan Before You Launch ItMost marketing teams plan a launch by listing everything that needs to happen.
Mirra Digital·Jul 7The Aunty Algorithm: India’s Most Powerful, Most Ignored Marketing NetworkEvery Indian marketing team has spent the last decade obsessing over the same questions.
Mirra Digital·Jul 7The Difference Between Ranking on Google and Being Recommended by AITwo brands sell roughly the same skincare product. Both have well-built websites, SEO teams, and rank reasonably well on Google.
Mirra Digital·Jul 2The Pre-Mortem: How to Find What’s Going to Break Your Marketing Plan Before You Launch ItMost marketing teams plan a launch by listing everything that needs to happen.
