Mihika Kakati·Aug 15We Removed All The Friction. Now We Want It Back.The rise of friction-maxxing — a cultural analysis on why people are choosing to do things the hard way
Mihika Kakati·Jun 13A Brief Guide to Seat Acquisition in the Delhi MetroThe Delhi metro feels like an entirely separate ecosystem from the rest of the country. You will find all kinds of people hovering around…A response icon1A response icon1
Mihika Kakati·Oct 9, 2025The Psychology of Purity and Desire: The Madonna-Whore ComplexHow a 100-year-old Freudian idea still decides which women we admire - and which we condemn.A response icon1A response icon1
Mihika Kakati·Aug 5, 2025How Tone Changes Swipe BehaviourI ran a behavioural experiment to see if Gen Z slang or corporate language builds more trust on dating apps. The results were surprising.
