Userhub Africa UX Review of Yellow Card
Reviewing the User Experience of the YellowCard app
Userhub Africa, a user experience (UX) design agency based in Ghana, will be undertaking a UX review series whereby we look at different apps based in Ghana and Africa. In our series, we’ll be reviewing the user experience of different apps and scoring them on a scale of 1–10 using our UX scoring methodology.
In this post, we reviewed the crypto app Yellow Card.
Background
Yellow Card is a cryptocurrency exchange service that provides a secure way of buying and selling bitcoin and other cryptocurrencies.
In this comprehensive review, we delve into the intricacies of the Yellow Card mobile app, examining its interface, functionality, and overall user journey to illuminate the strengths, challenges, and opportunities.
This review aims to provide valuable insights into the user-centric aspects of the Yellow Card app, offering feedback for potential enhancements.
Navigation
Clear Navigation
Score: 8.5/10
The navigation is intuitive with label icons to help the user navigate to the appropriate section.
An icon for the profile section could be added to the bottom navigation to make it more easily accessible.
Consistency
Score: 8/10
We found the navigation to be consistent across pages and sections. However the profile page does not show up in other sections apart from the home page.
Overall Score: 8.3/10
UI Design
Visual Appeal
Score: 7.5/10
We found the app to incorporate its brand colors to most of the design. Some buttons could be designed better for better visual appeal.
Readability
Score: 7.5/10
We found the app to be readable in most sections. An option to increase font size would be recommended.
Accessibility
Score: 7/10
We found that the app has some adequate design for users with disabilities there are some alt text which need to be added on UI icons for users who have hearing disabilities.
Overall Score: 7.3/10
Content
Relevance
Score: 9/10
We found the content on the app to be relevant to its target audience of users who are into buying and selling of crypto.
Clarity
Score: 9/10
We found the language to be simple and clear and is appropriate for basic and advanced users.
Engagement
Score: 9/10
We found the content engaging enough to encourage user interaction on the app.
Overall Score: 9/10
Performance
Loading Speed
Score: 9/10
We found the app is very fast when loading content when navigating with no slowdown or hitches.
Responsiveness
Score: 9/10
We found the app to have adequate levels of responsiveness for user interactions and user input.
Error Handling
Score: 8/10
Error messages are displayed but the app could display more text to show the user on how to resolve certain issues.
Overall Score: 8.8/10
Interactivity
User Input
Score: 8/10
The forms displayed on the app are easy to use and interactive enough for users to easily input data.
Feedback
Score: 8/10
We found the app to display appropriate feedback for user to take actions through the app
Animation and Transitions
Score: 9/10
We found the app to have minimal animations to transitions which helped with the performance and enhanced user experience.
Overall Score: 8.3/10
User Feedback and Customer Support
Surveys and Ratings
Score: 8.5/10
The app does not have any inputs for providing feedback unless it's through the “Talk To Us” feature.
Customer Support
Score: 8.5/10
The app has a contact section which displays necessary information as well as option to submit issues by e-mail. An option to an interactive chat feature would be a plus but the form is satisfactory.
User Manuals
Score: 8/10
The app has a section dedicated to a Frequently Asked Questions to help users answer popular questions as well as a search option to find more answers.
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The search option needs to be better highlighted for users to utilize this option.
Contextual Help
Score: 7.5/10
There are areas where the app provides contextual help but there are other areas where the app could do a better job of providing contextual information with some user interactions.
Overall Score: 8.1/10
Security
Data Protection
Score: 10/10
The app provides information on how it handles user data and how it processes user’s information.
SSL Encryption
Score: 10/10
We found that app to have enough encryption provided when it comes to data encryption
Authentication
Score: 10/10
We found that the app offers multiple authentication methods including PIN, Biometric login and Two Factor Authnetication
Overall Score: 10/10
Score Breakdown
Score (Out of 10)
- Navigation: 8.3/10
- UI Design: 7.3/10
- Content: 9/10
- Performance: 8/10
- Interactivity: 8.3/10
- User Feedback and Customer Support: 8.1/10
- Security: 10/10
Overall Score: 8.4/10 (Good)
We rated the YellowCard app as “Good” when it comes to its user experience features.
The app can improve in terms of adding more interactivity when it comes to customer support as well as some slight visual improvements.
How We Score (Our Methodology)
We use the following methodology when scoring features of an application or online service:
1. Navigation:
- Clear Navigation: Is the navigation intuitive, allowing users to easily find what they’re looking for?
- Consistency: Is the navigation consistent across different pages and sections?
2. UI Design
- Visual Appeal: Is the design visually appealing and aligned with the company’s brand?
- Readability: Are fonts, colors, and layouts chosen to enhance readability?
- Accessibility Is the design accessible to users with disabilities?
3. Content:
- Relevance: Is the content relevant and tailored to the target audience?
- Clarity: Is the language simple and clear, avoiding jargon and unnecessary complexity?
- Engagement: Does the content engage users and encourage interaction?
4. Performance:
- Loading Speed: How quickly do pages and content load?
- Responsiveness: Is the website or application responsive to user interactions?
- Error Handling: Are error messages clear and helpful?
5. Interactivity:
- User Input: Are forms and interactive elements easy to use?
- Feedback: Is there sufficient feedback for user actions?
- Animation and Transitions: Are they used judiciously to enhance the user experience?
6. User Feedback and Customer Support
- Surveys and Ratings: Are there mechanisms in place to collect user feedback?
- Customer Support: Is there accessible and responsive customer support?
- User Manuals: Is there easy access to user manuals or documentation?
- Contextual Help: Is help information provided contextually within the application?
8. Security:
- Data Protection: How is user data protected and handled?
- SSL Encryption: Is secure socket layer (SSL) used to encrypt data transmission?
- Authentication: Is there a secure authentication process in place?
Overall Score: Score out of 10
- Great: UX score of 9.1 -10 = The app/service has great UX Design. User interface and other UX features are top notch
- Good: UX Score of 7.1–9 = The app/service is very servicable for users. Little tweaks to its overall user experience could tip it towards a great experience.
- Fair: UX score of 5.1–7 = Passes basic UX design hurdles but has lots of room for improvement
- Poor: UX score of 1–5 = A frustrating experience which would turn off must users and could lead to abandonment of the app/service
About Userhub Africa
Userhub Africa is a User-Experience and Research agency based in Accra, Ghana.
We help build user-centric and digitally optimized organizations by reducing complexity and simplifying their business through adaptive data-driven methodologies and innovative tools to gain insights into the usage of digital products and services.
You can contact us through our website: userhubafrica.com or email us at contact@userhubafrica.com
