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Your Writing Matters
Even if nobody reads it. Here’s why…
On any given day, you’re reaching for your phone two hundred times. Not for a desire to call a loved one or create, but for a rabid need to consume.
You want to know things.
The definition of a word. The latest on yet another war we shouldn’t be fighting. Morbid curiosity surrounding an influencer who decided to filet himself on a livestream for the world to see. And it’s clear he has pain, he just doesn’t know where to put it. Or is it a return to fame he craves? He, like the world, can’t seem to distinguish between the two.
But still, you want to know things. The time of that Teams meeting where you pitch your idea to sell more things to people who don’t need them. Your job is to find a point of entry and spotlight your customers’ perceived emptiness, a gaping hole only your company’s product could fill.
You want to know things. The weather, but it’s out of habit because today will be as insufferable as all the days preceding it. Heat is a constant state. When you were small you used to run barefoot in the street, now you watch videos of a woman in Texas frying an egg on a sidewalk. You want to know whether it’s Thursday or Friday because the days seem to repeat themselves with minor variation. You have to check your phone to know the date and…
