Serge Beliaev·Oct 22Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, move guests around the site and sell more extras.
Serge Beliaev·Oct 21The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best membersThe idea
Serge Beliaev·Oct 13Status from day one: how Kith and HUGO BOSS XP credited purchases made before launchThe idea
David Chadderton·Sep 21BCG Asked 13,000 Shoppers Why They Won’t Buy. Kahneman, Higgins, and Deci Already Knew.Brand loyalty used to be a default. In 2026 it’s a reward re-earned every transaction, and three psychologists predicted it decades ago.
