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Loyalty Program Strategy

Writing about how companies design, manage, and evolve rewards programs for customers.

Loyalty Program Evolution and Debates

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McDonald’s Technical Blog

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Global Technology

Loyalty, Leveled Up: How We’re Building the Next Generation of Rewards

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

Vivek Sharma

What I’ve Learned About Loyalty Programs: Engagement & Activation Metrics

David Johnson

The Unredeemed Points Problem Nobody Wants to Talk About

Latest stories

Serge Beliaev

From copper token to AI: 26 milestones in loyalty programmes

Serge Beliaev

Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.

Serge Beliaev

The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best members

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

Roy

Is there a free loyalty program that works with Square? What the prices say in October 2026

See more stories

Who to follow

Popular this week

In

McDonald’s Technical Blog

by

Global Technology

Loyalty, Leveled Up: How We’re Building the Next Generation of Rewards

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

Vivek Sharma

What I’ve Learned About Loyalty Programs: Engagement & Activation Metrics

David Johnson

The Unredeemed Points Problem Nobody Wants to Talk About

Latest stories

Serge Beliaev

From copper token to AI: 26 milestones in loyalty programmes

Serge Beliaev

Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.

Serge Beliaev

The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best members

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

Roy

Is there a free loyalty program that works with Square? What the prices say in October 2026

See more stories

Who to follow