Serge Beliaev·Oct 28From copper token to AI: 26 milestones in loyalty programmesThe story goes that it all started in 1793, when a shopkeeper in Sudbury handed out copper tokens to put towards the next purchase. A…
Serge Beliaev·Oct 22Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, move guests around the site and sell more extras.
Serge Beliaev·Oct 21The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best membersThe idea
Joseph Sides·Oct 20The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?Loyalty programs offer savings, but the personal information collected through everyday purchases may carry hidden privacy costs.
Roy·Oct 14Is there a free loyalty program that works with Square? What the prices say in October 2026You sell on Square. A regular asks for a stamp card. You open Square’s loyalty page and see that it comes with Square Plus. Now you want to…
Serge Beliaev·Oct 13Status from day one: how Kith and HUGO BOSS XP credited purchases made before launchThe idea
Alex Carter·Oct 11The Year Loyalty Got a Price Tag: What 2026’s Tier Revamps Actually Changed2026 rewrote loyalty: easier tiers, slower earn, and a new price tag. What worked and what blew up.
David Johnson·Oct 6What “Emotional Loyalty” Actually Means. And Why Most Brands Are Faking ItEmotional loyalty has become the phrase of the moment in almost every deck I sit through right now. The pitch is always roughly the same…
Alex Carter·Oct 5Anatomy of an AI Retention Engine: What 2026’s Loyalty Launches Actually Built2026's AI loyalty launches stopped treating loyalty as a points ledger and rebuilt it as a retention engine.
