Andra Ciucescu·21h agoThe Marketing Expense a Founder Never Gets an Invoice ForThe website designer wants to know whether the headline is approved. The advertising specialist needs a decision about which service to…
Andra Ciucescu·21h agoThe Hidden Cost of Winning a B2B CustomerA new contract can look excellent in a sales report and much less attractive once someone works out what it will take to deliver.
Andra Ciucescu·21h agoEveryone Has Feedback. Who Owns the Decision?By the third round of revisions, a creative team can find itself working with three different versions of the same assignment.
Andra Ciucescu·6d agoYour Cost per Lead Went Down. Is That Good News?The number marketing reports most often only makes sense with a second opinion from sales.A response icon2A response icon2
Andra Ciucescu·6d agoYour FAQ Page Is an Audit You Haven’t ReadWhat the questions customers keep asking reveal about the parts of a business that sit far from marketing.A response icon1A response icon1
Andra Ciucescu·6d agoThe Buyers Who Said “Not Now”What managing marketing for a premium residential project taught me about the commercial value of delayed demand.
Andra Ciucescu·Sep 29The Team Was Already Remote Before I WasWhat years of coordinating founders, agencies, developers, sales teams and suppliers taught me about making distributed marketing workA response icon1A response icon1
Andra Ciucescu·Sep 28When “German Quality” Is More Than a Slogan: Building Trust for a Technical B2B BrandOne of the recurring challenges I have encountered in technical B2B marketing is that a business can have a genuinely good product, strong…A response icon1A response icon1
Andra Ciucescu·Sep 19When Your Business Is Ready for Bigger Projects Before Your Sales Process IsThere is a particular moment in the growth of a business that I find interesting because, from the inside, it can feel like a very natural…
Andra Ciucescu·Sep 16Lead Generation in Renewable Energy: Looking Beyond Cost per LeadWhat solar companies can learn from the part of lead generation that happens after someone fills in a form.
