The best webinar software for marketers in 2026

Webinars allow you to share your expertise at scale, helping you connect directly with new customers and deeply engage with existing ones. But there's more to webinars than just the content—you also need to invite and manage attendees, run the online event, facilitate real-time engagement, and measure success. 

That's where webinar software comes in. The best webinar platforms help you streamline and automate all the logistics related to running a webinar so you can focus on sharing your knowledge with your audience—whether you're leading a demo for potential customers, running a paid workshop, or sharing best practices to generate leads.

I've been updating this list for several years now. To help you manage your webinars more effectively, I re-tested all the top webinar tools and narrowed it down to the eight best.

The best webinar software

• Demio for a no-frills webinar experience

• BigMarker for built-in webinar automation

• Crowdcast for an affordable, scalable option

• eWebinar for human-in-the-loop automated webinars

• Zoom for a familiar user experience

• Livestorm for a simple app to manage multiple webinars

• Vimeo for professional features

• Wistia for enterprise marketing

What makes great webinar software?

Marketers look for different things in a webinar platform. Some only need a simple tool to live stream a presentation. Some want various tools and features that allow them to interact with their audience, while others want the ability to record their webinar once, then release the recording as a separate event.

The wishlist for a webinar app varies quite a bit. What doesn't vary is the need for:

• Simple and quick webinar registration

• Opportunities to interact and engage with attendees

• The ability to host both live and recorded webinars

• The ability to track key webinar metrics (such as attendance and engagement)

• The option to integrate with other tools in your stack (like your CRM, email service provider, or marketing automation software)

I spent almost a week researching nearly 60 webinar tools and testing about two dozen options. For the most part, I only considered apps that were primarily focused on webinars and excluded ones that offered webinar features as part of a much larger marketing suite.

To review, I signed up for each app, evaluated the user interface, scheduled both live and on-demand webinars, experimented with various engagement features (like polls and product offers) during the webinar, and created reports to analyze the webinar's success. I hosted the webinar, but I also used a separate login to "attend" the webinar. I logged my notes in a spreadsheet for comparison, and if I ran into any issues, I read the help docs, watched tutorials, or contacted support.

One last thing: If you're looking for a solution that does webinars and then some, an enterprise virtual event tool like Adobe Connect, Webex, or ON24 may be a better option. And for a more robust events platform that helps you make seriously engaging and interactive webinars, Brandlive is worth a look. I wasn't able to fully test it within the timeframe of writing this article, but the app offers robust, accessible tools to help you create well-designed, dynamic videos, and the audience interaction features are extensive.

With that, here are my picks for the eight best webinar hosting apps.

The best webinar software at a glance

The best webinar software for a no-frills webinar experience

Demio (Web)

Demio pros:

• Simple user experience

• Extensive audience engagement features

• Multistreaming available (with upgrade)

Demio cons:

• Less customizable than some other options

• Basic reporting

If you want to spend more time focusing on your audience and content than learning how to run webinars on platforms with a lot of complex features, Demio offers a no-frills yet intuitive interface. 

Demio lets you create a live, scheduled webinar; a series of scheduled sessions; or an on-demand, pre-recorded webinar. It takes less than two minutes to create a live, scheduled webinar—you simply add the title of the webinar and then select the date and time.

Of course, there are additional features to help you customize your webinar if you want. You can update the registration page with your branding; build a custom thank-you page; create polls, handouts, or calls-to-action; and set automated email notifications 24 hours, one hour, and 15 minutes before the webinar starts. You can also upload resources and presentation materials (your slides) so you don't have to worry about it day-of.

When it's time for the webinar to begin, the hosting experience is just as simple. Unlike some webinar apps that have a cluttered presenter screen, Demio's webinar experience is clean and minimal. There's a toolbar on the bottom where you can control your microphone and camera, and another bar on the right to manage chats, polls, and handouts. 

You can do more with Demio when you connect it to your favorite apps through Zapier. Automatically register customers for your webinar or put registrants into your marketing campaign—and securely access all your webinar data directly from your AI assistant. Learn more about how to automate Demio.

Demio pricing: From $63/month for the Starter plan with 50 attendees per webinar.

The best webinar software for built-in webinar automation

BigMarker (Web, iOS, Android)

BigMarker pros:

• Great options for automation

• A handful of unique engagement features

BigMarker cons:

• You need to request a quote for pricing (historically more expensive)

Small, manual tasks—like managing the waiting room, pressing "play" to start the webinar, posting in the chat, and ending the webinar—add up and can cause extra stress for webinar organizers. You can offload this work with BigMarker: it's automated webinar software that offers built-in automation.

In the Automation tab, you'll see a timeline of activities you can customize and trigger for your webinar. You can automatically open the waiting room and have it disappear when the content begins. You can draft messages and polls ahead of time and have them post to the chat at a pre-set time. Or schedule downloadable handouts, giveaways, and pop-up calls-to-action to push attendees to the next step. 

In addition to automation features, BigMarker has a number of unique capabilities that I didn't see in other webinar apps. For example, you can set a pop-up inside the webinar that attendees must click to show that they're paying attention or conduct a lucky draw inside the webinar to award prizes.

You can automate BigMarker even further with BigMarker's Zapier integrations, which will help you connect it to all the other apps in your stack, automatically or straight from your AI chat window.

BigMarker pricing: Historically, BigMarker was a bit more expensive than the other apps on this list, but now you'll need to request a quote from the BigMarker team.

The best webinar software for an affordable, scalable option

Crowdcast (Web)

Crowdcast pros:

• Livestream to multiple services at once

• Extensive event and CTA analytics

• Option to create paid webinars

Crowdcast cons:

• Limited feature set

• Few native integrations

In past years, I've highlighted Crowdcast for its multistreaming feature (built-in support for streaming to Facebook Live and YouTube, and you can also stream to any service that supports RTMP, including Twitch and LinkedIn Live). While this is ideal if you have followers on all of those platforms—you can meet everyone where they are, instead of trying to pull them to another service—it's not the most unique feature anymore.

What makes Crowdcast worth a look now is the pricing. As many other webinar apps have moved swiftly upmarket in terms of cost, Crowdcast stands out as both an affordable and eminently scalable option. The starting price of $49/month for up to 100 live attendees makes it far and away the most affordable option I tested—and it includes most features. Plans scale reasonably, too, with up to 1,000 live attendees starting at $195/month.

The actual webinar features are somewhat sparse. There's chat and support for polls, Q&A, and hand raising, like most apps offer. You can also add clickable buttons for links, which is perfect if you have a call-to-action, like a product to sell or an event you want viewers to register for. The app supports paid webinars if you connect a Stripe or Patreon account—you can even accept "contributions" throughout your webinar. You can set up any of these features before the webinar or on the fly during the webinar itself.

Crowdcast also offers in-depth reporting with analytics on everything from basic attendees and traffic to detailed conversion rates, funnels, referrals, UTM tracking, and CTA analytics.

Sparse as the webinar features are, in one way, Crowdcast is more powerful than other webinar tools—if you're willing to put the work in. Users who want a truly custom setup can use RTMP Mode to connect to live streaming software like OBS, Wirecast, or Ecamm Live, instead of the included webinar features. These advanced tools, while not easy to set up, allow for all kinds of advanced configurations, like custom on-screen graphics and support for quickly cycling through multiple cameras. It's about as close to a professional broadcast as you can get.

You can also connect Crowdcast to Zapier, which will let you do things like automatically add event attendees to your mailing lists, or kick off webinar workflows directly from your favorite AI assistant.

Crowdcast pricing: From $49/month for the Lite plan with support for up to 100 attendees and ten hours of streaming per month.

The best webinar software for human-in-the-loop automated webinars

eWebinar (Web)

eWebinar pros:

• Easy to add automated interactions

• 8 templates to choose from

• In-depth webinar analytics

eWebinar cons:

• No support for live webinars

• Pricey

Almost all the best webinar tools featured in this roundup offer the ability to schedule pre-recorded webinars, but eWebinar takes this to the next level. eWebinar focuses solely on automating pre-recorded webinars on a schedule, complete with real-time interactions and live chat to deliver an engaging experience.

Upload any video, webinar, presentation, or training, import from Zoom, or paste a link to your video if it's hosted on YouTube, Vimeo, S3, and other supported providers. Then, set the webinar's schedule. Select a start and end date, the days of the week your webinar will run and the time, and any blackout dates (like country holidays) you don't want the webinar to play. You can also allow "just-in-time sessions," where attendees can register and join the webinar in as little as five minutes.

Due to its very nature, pre-recorded and on-demand webinars lack interaction, but eWebinar allows you to engage with attendees in real time—without committing to hosting the webinar. Attendees will be automatically greeted with a custom welcome message in the chat.

Here's the important part: when they respond, you'll get a notification so you can continue the chat, live—adding a layer of humanity other webinar apps focused on pre-recorded sessions can't match. If you're not around or busy, they'll get a custom away message, and you can respond via email later.

You'll also have the ability to add interactions wherever you want in your webinar. The interface is impressive—it looks like video editing software, where you'll see a timeline on the bottom of your video that you can drag and then drop interactions, like pre-populated questions, polls, downloads, tips, and offers, at any time.

eWebinar integrates natively with a number of CRMs and marketing automation tools, including HubSpot, Salesforce, and ActiveCampaign—but you can do more with eWebinar when you connect it to your favorite apps through Zapier. Automatically add webinar registrants to your CRM, automatically register people for your webinar after they make a purchase, or securely take action in eWebinar directly from your AI tools.

eWebinar pricing: $99/month for the Level 1 plan, which allows you 1 active webinar, with 1,000 registrants per month and unlimited team members; $199/month for the Level 2 plan for up to 5 published webinars and 3,000 monthly registrants.

Best webinar software for a familiar user experience

Zoom (Web, Mac, Windows, iOS, Android)

Zoom pros:

• Familiar look and feel

• Templated events

Zoom cons:

• Not a webinar-first tool

Zoom is best known as a video conferencing tool, but the same reliable, powerful, and intuitive interface used to run meetings also makes it ideal for webinars, especially those that are video-heavy or feature multiple panelists. (For transparency, I haven't been able to get access to Zoom Webinars since 2025, but based on my research, the interface is still largely reminiscent of Zoom video conferencing.)

Zoom allows you to feature up to 1,000 panelists and host up to 50,000 attendees. Customize your presentation style to match your content with a mix of video, screen sharing, and streaming video of your presenters. You can show two views side-by-side: for example, keep presenter video up while running a demonstration on a shared screen. Presenters can also view audience questions in a pop-up window, so you can run highly interactive, panel-style webinars with very little friction. 

Zoom also allows streaming to Facebook, Workplace from Meta, YouTube, and Twitch. On Facebook, you can give your webinar a custom name, and choose whether you want to live stream it from your personal account or from a Page or Group where you have admin privileges. Select your options, and Zoom will take care of the rest, broadcasting your webinar on Facebook, with the content only delayed 20-25 seconds from your original webinar.

The feature works similarly on YouTube. Assuming your YouTube account is enabled for live streaming, just name your video, choose your desired privacy setting, and you're set. Zoom will notify you that you're live in the left corner of your webinar screen, where you can toggle, view, or share your live stream on either Facebook or YouTube.

To make things even easier, you can automatically register attendees for your Zoom webinar, put registrants into your marketing campaign, or access your webinar data straight from your AI tools by connecting Zoom to Zapier. Learn more about how to automate Zoom.

Zoom pricing: From $89/month for up to 300 attendees and unlimited webinars. (You'll also need a paid Zoom Workplace Pro subscription, which starts at $16.99/user/month.)

Best simple webinar software for running multiple webinars

Livestorm (Web)

Livestorm pros:

• Simple, focused calendar view

• Quick event creation flow

• Pre-built email campaigns

Livestorm cons:

• Not as visually customizable as some

• Unfamiliar, less scalable pricing

If you're running marketing webinars on a regular basis, you need a webinar tool that helps you focus on the content, while keeping track of your broader webinar schedule. After all my testing, I'd say Livestorm is the best option for this use case.

The app offers a simple interface and workflow, but it doesn't skimp on features. You'll find a fully customizable registration form that you can send via email, share via link, or embed right on your website. Each new event you create comes with a pre-built, automated email flow you can edit or send as is. And you can automate event start and end times, video plays, and redirects.

Within the webinar, you can edit design settings to use your brand colors and logo, change the background image, and more—or stick with the clean and minimal default Livestorm player. Send a custom call-to-action any time during the event, and break down performance with in-depth event analytics, along with a handful of cumulative reports. Livestorm's built-in AI features make quick work of repurposing your webinar content by generating AI-powered assets like summaries, transcripts, and blog posts.

The calendar—found via the toggle in the top-right corner of the Events page—is one of my favorite Livestorm features. It may sound simple, but when you're running multiple webinars each week, having a clean and up-to-date view of your schedule is crucial. You can even one-click to create a new event during one of your open times right from the calendar view.

Livestorm offers a number of native marketing-focused integrations—including HubSpot, Pipedrive, and Brevo. You can also connect Livestorm with the other apps in your stack via Zapier. With the Livestorm and Zapier integration, you can automate new registrant notifications, make automatic changes to your CRM data, and kick off workflows automatically or directly from your AI chat window.

Livestorm pricing: Free plan available for up to 30 attendee credits per year, 30 minutes per sessions, and limited features; upgrade to the Pro plan for $3/attendee, with a minimum of 400 annual attendee credits, and most features.

Best webinar software for professional features

Vimeo (Web)

Vimeo pros:

• 10 professional templates

• Robust post-event editing

• In-depth analytics

Vimeo cons:

• High upfront cost to get webinar features

Vimeo isn't just webinar software, but the platform's extensive video editing and post-production features make it a strong contender to serve as yours. In fact, if you're looking for tons of aesthetic control and powerful editing for recordings, I recommend giving Vimeo a try.

To start, you can choose from 10 really well-designed templates and add any of nine different "scenes." The templates make quick work of customizing the look and feel of your event room, while ensuring it gives off a professional vibe.

The registration form is fully customizable—both the aesthetics and fields. And once you're ready, it takes one click in the top-right to "Go live." You can send out in-event polls to attendees or open up a Q&A session from the left-hand menu. You can also view live analytics as you present on real-time watchers, peak viewers, total views, and average time watched.

After the webinar ends, Vimeo offers all the robust editing features you'd expect, including trimming (even text-based editing), stitching videos, adding music, graphics, and text—you can even turn any clip into an embeddable GIF. Customize the video player and end screen, add captions, and insert interactive elements like chapters, forms, and cards.

Vimeo added a number of AI features you can use to automatically generate a transcript, translate subtitles, generate a script, create chapters, cut highlight reels, dub audio, and even offer viewers an AI chatbot to answer questions.

Plus, you can use Vimeo together with Zapier to post recorded webinars to your site, order transcriptions, or kick off webinar workflows directly from your AI assistant. Discover popular ways to automate Vimeo.

Vimeo pricing: To get webinar features, you'll need the Advanced plan (from $125/month), which includes unlimited events with up to 100 attendees, interactive audience features, and event analytics.

Best webinar software for enterprise marketing

Wistia (Web)

Wistia pros:

• In-depth analytics with company-level data

• Automatic repurposing features

• Multistreaming (with upgrade)

Wistia cons:

• Very expensive compared to other options on the list

Ordinarily, I wouldn't recommend a webinar app at this price point—but Wistia earns its place on this list. The cost is decidedly enterprise level, but the app is ideal for any company selling B2B or doing account-based marketing.

Wistia is primarily a video marketing platform—not webinar software—so the interface and webinar creation and editing flow are a bit different than you'd get from the other apps on this list, but it's easy to pick up. You can run live or pre-recorded webinars, or opt to stream from an external tool like OBS. And you can simulcast to up to five destinations (with an upgrade).

After the webinar, Wistia automatically helps you repurpose your webinar content with social clips, highlight reels, and recaps. Plus, you can ask the Wistia Agent (called Remix) to generate a highlight reel, create a dramatic big screen-style trailer, or compile the best parts of multiple webinars and videos.

Where Wistia really earns its keep for enterprise, B2B, and ABM orgs is in the analytics features. Every webinar report comes with a full audience funnel and a breakdown of registrant organizations and how many employees from each company have registers.

My favorite part of the webinar recap is a graph of attendees, focused attendees, and chat activity overlaid atop the actual webinar video (check the screenshot above to see what I mean)—so you can see exactly what was going on when engagement spiked (or fell off). This feature is available as a heatmap at the individual attendee level, too, where you can see a bar showing attendance, focus, and chat activity throughout the webinar. Hover over the bar to see a thumbnail of the webinar at that point in time.

Wistia also offers a number of marketing-focused integrations. Plus, you can connect Wistia with Zapier to automatically save leads to a spreadsheet, send follow-up emails to leads, and more—automatically or straight from your AI chat window.

Wistia pricing: Webinar plans start at $537/month for up to 500 attendees and most features; upgrade to the Webinars Plus plan for $1,037/month to simulcast to social, remove Wistia branding, and embed webinars on your own site.

How to pick the best webinar software for marketers

The success of your webinar is about creativity and how well you engage your audience before, during, and after the webinar. So as you're browsing these platforms and choosing a tool for your webinar, ask yourself: which webinar app will best help you and your company engage your unique audience?

Related reading:

• The best digital marketing tools

• Jump on the webinar bandwagon: 8 webinar ideas

• How to launch a paid webinar

• The best event management and planning software

Originally published in November 2017 by Jamie Irish, this article has also had contributions from Justin Pot and Emily Esposito. The most recent update was in July 2026.