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Navigating the Self-Help World Is Tough. It Shouldn’t Be.

A pledge to make the industry just a little easier.

5 min readSep 24, 2026

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Photo by Lara Jameson

Read the free version on my blog here.

Self-help is an industry that I’ve been passionate about for over a decade now. It comes off the backs of being involved in several network marketing companies, the occasional journalling about my feelings, and so much more. But while there is so much good in the industry that we can see time and time again, it would be ignorant of me to deny that the industry has some problems.

And some pretty big ones.

From manipulation tactics to outright bad advice, digging deeper into the industry is like peering into the abyss. You have authority figures who are outside of their field of expertise telling you how to be living your life. They even have the gall to sell an assortment of products so they can finance their next big boat. Over a veneer of being concerned and “sacrificing so much,” the titans of the industry position themselves as saints despite being multi-millionaires.

But this is only the beginning. As you dig deeper, the more it becomes clear that the industry would much rather treat the symptoms than uproot the problem itself. Meanwhile, smaller voices like mine barely scratch the surface and can be easily dismissed…

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Eric S Burdon
Eric S Burdon

Written by Eric S Burdon⁠

I write (and sometimes do videos) about self-help for those who don't like self-help. Complete with the occasional memes and riffs on the industry that I love.